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Marketing Specialist, Southeast Asia

axis
Companyaxis
CategoryMarketing
LocationBangkok
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted28 Jul 2026
Last verified8 Aug 2026
SourceEmployer ATS (workday)
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Description
Job Title Marketing Specialist, Southeast Asia Job Description As part of the South Asia Pacific   (SAP)   Marketing team, the Marketing Specialis t, Southeast   Asia  will   drive   the business strategy,   a   portfolio of   key local   initiatives   across   event s , digital   marketing   and training programs . You will manage programs end-to-end from planning and budgeting through execution and post-campaign review – working closely with internal stakeholders,   agencies   and vendors to ensure delivery is on time, on budget and to high standard. This role is ideal for   an individual who is   highly organized, comfortable   with   multiple priorities ,   working   independentl y   and   confident in collaborating across teams. You will work closely with   Southeast   Asia   S ales   T eam to drive multi-channel marketing campaigns and lead generations programs that support our sales & marketing   objectives . This role will report to the Marketing Manager, South Asia Pacific (SAP) and will support regional projects as needed. This role is based in   Bangkok,   Thailand . You will   be required   to travel both within   Southeast   Asia   and internationally, up to an estimated 40% of the time,   for internal meetings,   major trade   shows   and events around the region. What you will do: In addition to the execution of the strategy for the identified countries, you will manage: Partner Marketing (Channels & Distributors) • Partner with the Channel/Partner organisation to design and execute go-to-market programs through distributors and partners. • Drive co-marketing strategy and   m aintain   the right balance between co-marketing with partners and direct engagement with end customers. • Localise partner communications for the region, including newsletters, partner onboarding content, local website content, and always-on content marketing. Demand Generation • Work with the Marketing Manager (SAP) and the broader APAC Marketing team to roll out relevant segment-specific campaigns in the region. • Share market/segment insights with APAC Marketing to inform campaign planning, messaging, and prioritisation. • Track and report performance, including lead generation, lead quality, and conversion within key segments. Events (Online & Offline) • Ensure the Axis brand experience and solution messaging are consistently represented at key industry events and Axis-owned events (e.g., customer conferences). • Own the planning and execution of the annual calendar of   customer ,   channel ,   partner , and   internal   events (virtual and in-person), including budget, vendors,   logistics , and post-event reporting. Axis Experience Centre (AEC) • Roll out and manage the AEC marketing program as a key brand experience platform. • Use the AEC to generate and influence demand across distributors, partners, technology integration partners, end customers, and media/press. • Review AEC utilisation and define best practices and improvements to enhance experience and impact. Axis Communications Academy • Manage Academy and Learning Modules for the   Southeast   Asia (SEA)   markets . • Market the course curriculum and position Axis Academy as an aspirational learning platform. • Partner with the relevant Trainer(s) to gather feedback and ensure training content and delivery meet market needs. • Provide insights and recommendations to shape the training roadmap based on field feedback and market trends Qualification and Experience • Degree in   M arketing or related field • Minimum   12   years of experience in a marketing role (ideally   B2B   Marketing) • Strong   proficiency   in Microsoft Office Suite,   experience with   marketing automation and CRM platforms   such as Salesforce,   Pardot,   or   Eloqua   is essential. • Proficiency   in   written and spoken English   is important ,   and any   additional   regional languages are an advantage. • M ulti-faceted experience   across   different marketing   disciplines   ( e.g.   partner marketing, demand generation)   is   a strong advantage • Understanding of common technology subjects is highly preferred Personal Skills and Knowledge • Excellent organizational skills   with the ability   to   manage   multiple priorities   across different   marketing   areas. • Strong   project leader ship skills   – able to influence , align stakeholders   and drive   execution. • Collaborative and flexible   team player, open to changes and able build rapport   across teams   to achieve results • Confident ,   enthusiastic   self-starter who takes   initiative and thrive s   in an open, transparent culture with minimal supervision . • Open-minded,   curious   and willing to learn continuously. Type of Employment Permanent Employment Posting End Date 2026-09-24 Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action. About Axis Communications We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working. Let´s create a smarter, safer world For more information about Axis, please visit our website www.axis.com . Listen to Get To Know Axis – Podcast