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The Marketing Specialist Events is responsible for planning, coordinating, and executing events as a strategic marketing and demand ‑ generation channel. The role owns SCIENION’s events and additionally coordinates and drives all multi ‑ brand BICO events and BICO’s overall event strategy. This position ensures events are executed to maximize return on investment (ROI) , generate high ‑ quality leads to support sales, and showcase SCIENION’s and BICO’s offerings in a compelling, consistent, and professional way. The role operates globally and works cross ‑ functionally with Sales, Product Management, Marketing, and other BICO teams to ensure strong alignment, measurable impact, and continuous improvement. Primary responsibilities • Drive the events strategy for SCIENION on a global level, ensuring events support business goals, product positioning, and sales priorities together with Product Management. • Coordinate multi ‑ brand BICO events globally, acting as the central point of contact across brands to align objectives, messaging, booth concepts, staffing, and execution. • Plan, manage, and execute events end ‑ to ‑ end (tradeshows, conferences, partner events, physical and virtual), including timelines, logistics, vendors, sponsorships, and on ‑ site execution. • Maximize ROI from events by setting clear objectives, defining success metrics, tracking spend, and continuously optimizing event formats, presence, and execution. • Drive lead generation from events in close collaboration with Sales and Marketing, ensuring efficient lead capture, qualification, follow ‑ up processes, and post ‑ event reporting. • Develop compelling event concepts and booth experiences that clearly communicate SCIENION and BICO value propositions and attract qualified prospects. • Manage the event budget, including forecasting, cost tracking, and ROI reporting per event and across the annual calendar. • Own the event calendar, ensuring proper prioritization, resource planning, and staffing for all events. • Collaborate cross ‑ functionally with Product Management, Sales and Marketing to align messaging, pre ‑ event promotion, and post ‑ event follow ‑ up. • Coordinate with external vendors and agencies (booth builders, logistics partners, event organizers, freelancers) to ensure high ‑ quality delivery. • Maintain, manage, and order event ‑ related marketing inventory (booth elements, printed materials, banners, giveaways, demos, display materials). • Support development of standard tools, processes, and templates for event planning, execution, and ROI measurement across SCIENION and BICO. • Travel to selected key events to manage on ‑ site execution and support booth staff. • Contribute to continuous improvement initiatives by gathering feedback from Sales, brand teams, and event participants. • Support internal communication and knowledge sharing around events, best practices, and performance insights. Qualifications • Bachelor’s degree in Marketing, Business Administration, or a related field. • 2+ years of experience in event marketing, preferably in B2B environments; experience in life sciences, biotechnology, or lab automation is a strong plus. • Proven experience managing tradeshows, conferences, and complex events, ideally including multi-stakeholder or multi-brand settings. • Strong understanding of events as a lead generation and ROI driven channel, with experience tracking costs, leads, and outcomes. • Demonstrated ability to negotiate with tradeshow organizers, booth builders, and vendors, including contracts, pricing, and sponsorship packages to optimize value and ROI. • Fluent in English and German, both written and spoken. • High level of computer literacy, including MS Office; experience with CRM systems (e.g. Hubspot) and project management tools is an advantage. The ideal candidate i s a strong communicator with a proactive, hands ‑ on mindset, who works in a structured and reliable way. You take ownership, manage multiple priorities in parallel, and collaborate effectively with both internal and external stakeholders. Willingness to travel to selected key events is required.