Marketing Operations Specialist - Banff Hospitality Collective
Banff Hospitality Collective
| Company | Banff Hospitality Collective |
| Category | Marketing |
| Location | Banff |
| Remote | On-site (inferred) |
| Employment | Full-time |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 6 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (workable) |
Description
We’re seeking a highly organized, creative, and digitally savvy execution wizard to join our talented team in Banff as our Marketing Operations Specialist! Banff Hospitality Collective, or as we like to call it ‘BHC’, is a multi-concept restaurant and entertainment company with 17 venues and counting. All our venues are unique in their own right but have a few things in common: 1. They are all located in beautiful downtown Banff. 2. Serve amazing food and beverage. 3. Have wicked atmospheres powered by even cooler people. Want to know more about BHC? Check us out here: banffcollective.com Marketing Operations Specialist Reporting directly to the Director of Media & Marketing (with a collaborative, digital marketing and data-focused dotted line to the Senior Manager of Digital Marketing & Data Insights), the Marketing Operations Specialist is a pivotal, execution-focused role that serves as the engine room of the BHC marketing department. You are responsible for assisting with the organization, management, and execution of multiple items across all functions of the BHC marketing department. You will drive the tactical execution and performance of digital campaigns, help maintain the collective’s massive web presence, support our brand teams, ensure content is relevant and accurate, and keep our vital media, reputation, and partner operations organized across our 17+ distinct brands. In this role, you will actively adopt, implement, and optimize AI tools to streamline departmental workflows and elevate our guest experience. This position works in close daily collaboration with the brand and operations teams, external contractors and key partners. We Love Perks! This Position Includes: Competitive base salary Flexible Monday–Friday schedule $200 Welcome Gift Card to use at any BHC Venue 50% off food, bottles of wine & sake for yourself + a guest at all BHC venues Training & development allowance Cell phone allowance Extended health benefits after 3 months, with premiums completely paid for by BHC RRSP matching program after 3 months Short-Term & Long-Term Disability coverage after 3 months 3 weeks paid vacation + statutory holidays Paid community volunteer time What You’ll Do: Help build, launch, and optimize paid advertising campaigns across Meta Business Suite, TikTok Ads Manager, Google Ads, LinkedIn Ads, and other relevant platforms. Execute creative and copy testing (A/B testing) to identify high-performing assets, adjust bidding strategies, reallocate budgets based on performance, and refresh ad creatives to combat ad fatigue. Aggregate data from various platforms to produce comprehensive Wrap Reports. Perform routine website updates via Webflow across our digital footprint, including updating seasonal content, offers and specials, SEO/AEO/GEO metadata, and venue event listings. Assist in building new pages where needed. Adopt and test emerging AI solutions to optimize data transformation and visualizations. Assist with the design, writing, and deployment of weekly newsletters and promotional e-blasts. Assist in audience list segmentation and database cleanup projects. Audit and optimize online review and reservation profiles (OpenTable, TripAdvisor, Google Business Profile), partner profiles and third-party listings, ensuring venue information is 100% accurate and search rankings are maximized. Manage and execute fulfillment tasks and tracking for BHC Partner Programs to leverage hotel and industry relationships and support partnership initiatives. Own and actively maintain marketing calendars and schedules to ensure internal stakeholders and external freelancers are fully aligned. Handle critical tracking and back-end support, including campaign budget tracking, invoice processing, expense logging, and management of department software subscriptions. Provide social media support, assist with content capture and creation, and help schedule organic