Marketing Operations Executive
brightlocal
| Company | brightlocal |
| Category | Marketing |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 18 Mar 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
In a nutshell We’re looking for a Marketing Operations Executive to help power our Revenue Operations across Marketing and Sales. This is a great opportunity for someone looking to build a career in Revenue Operations, particularly in marketing automation, lifecycle marketing, and data-driven growth. This role focuses primarily on Marketing Operations and lifecycle automation, working closely with the Growth Manager to improve how we convert users across the customer journey - particularly trial-to-paid conversion. You’ll help build and optimise behaviour-led workflows, triggered email automations, and CRM processes in HubSpot that support scalable growth. Around 75% of the role supports Marketing, with the remaining focus helping Sales teams operate more efficiently. What you’ll be doing Marketing Operations Support the setup and execution of marketing campaigns in HubSpot Build and manage lists, forms, and properties used for lead capture and lifecycle management Create and optimise behaviour-led workflows and triggered email automation Support lifecycle programmes focused on trial activation, engagement, and conversion Help track campaign performance, attribution, and marketing effectiveness Ensure workflows and campaigns run on clean, well-governed CRM data Work closely with Marketing to turn campaign ideas into scalable system execution Lifecycle Automation & Conversion Design workflows based on user behaviour and platform insights Test, monitor, and optimise automated email journeys Identify opportunities to improve trial-to-paid conversion Ensure lifecycle workflows are documented, governed, and scalable Monitor automation performance and support ongoing optimisation Sales Operations Support Support CRM administration for Sales and SDR teams Maintain lead routing, pipelines, lifecycle stages, and deal processes Help manage SDR workflows, sequences, and sales automation Support sales reporting and dashboards CRM Management & Data Quality Own day-to-day CRM administration within HubSpot Maintain high standards of data quality and governance Conduct audits, clean-ups, de-duplication, and validation Manage lifecycle stages, properties, and lead statuses Support data imports and identify issues affecting reporting or automation Reporting & Operational Insight Maintain dashboards used by Marketing and Sales Support recurring and ad hoc reporting Ensure reporting is accurate, timely, and aligned to agreed definitions User Support & Collaboration Act as a first point of contact for CRM-related questions Support Marketing and Sales teams with HubSpot best practices Help onboard new users and maintain internal documentation Collaborate with Marketing, Sales, SDR teams, and RevOps stakeholders What we’re looking for Essential skills Hands-on experience using HubSpot CRM (Marketing Hub & Sales Hub) Experience building automated workflows and lifecycle journeys Experience managing CRM lifecycle stages, properties, and segmentation Experience supporting campaign tracking and attribution reporting Practical experience maintaining CRM data quality Understanding of lead routing, pipelines, and sales processes Ability to interpret marketing metrics such as open rates, CTR, activation and conversion rates Working knowledge of GDPR and data compliance Interest in AI tools and automation to improve operational efficiency Nice to have Experience in a SaaS or subscription business Familiarity with product-led growth or free trial models Experience working with Sales Development (SDR) teams The type of person who thrives in this role Detail-oriented - you understand how small configuration changes impact systems Systems-minded - you think i