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Marketing Manager NZ Drive regional growth, lead and shape the marketing roadmap for a global leader in SaaS. Lead marketing and execution in New Zealand Auckland based role minimum of 3 days in the office Established, global SaaS business with a strong market presence. About LEAP LEAP is the leading provider of Legal Practice Management Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 76,000 lawyers and their staff in small and medium sized law firms. Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here. Meet the NZ team Our NZ team have recently separated from ANZ and agreed to service the NZ market independently. Whilst Australia retains responsibility for ANZ performance we operate on our own and have taken responsibility for growing our NZ market the Kiwi way. We are lucky because we can leverage our Australian and Global marketing team when we need them and combine that expertise with our own market knowledge and experience. We’re reimagining how value is delivered to the legal community, which means reshaping how we drive LEAP’s brand awareness, recognition, and AI product adoption across the region. You’ll collaborate with a global network of marketers and report to the Head of NZ to help drive visibility, engagement, and growth for our industry-leading legal productivity software. What you’ll do You'll join as a new member of our next generation Marketing function. We're looking for a hands-on Marketing Manager to shape and execute our NZ marketing strategy to reflect the evolution of our product offering. We're disrupting how we add value to the NZ legal community, and this needs a significant shift in how we drive LEAP's brand awareness, recognition and AI product adoption. Starting as a team of two (you and a Marketing Specialist), you will play both a key strategic and delivery role to help improve market reputation and penetration, increase inbound qualified leads and lifted our marketing capability so LEAP is recognised as the Law Firm Operating System of Choice for NZ. You'll partner with an experienced team of Australian based, Local and Global Marketers to drive brand awareness, lead generation, and market engagement through national content creation (podcasts, videos), website and socials. You will have a unique opportunity to experiment and help us figure out the right channels to scale our marketing engine. To make this happen, the NZ Marketing Manager will: Use (or develop) your deep understanding of lawyers’ everyday challenges to develop and execute a content strategy that succinctly explains how LEAP products help solve their problems. Use data and insights to measure the effectiveness of content and optimise performance. Drive a refreshed strategy for customer and partner events - fostering high-quality interactions and deeper client engagement Oversee and optimise the New Zealand website including maintaining existing pages, ideating, scoping, analytics, roadmap planning and prioritisation Build product marketing strategies to improve the success of our solutions in the market, increase feature or product usage, and sales of LEAP products. Collaborate with cross-functional teams including Sales, Product, and Customer Success to align Marketing efforts with broader