Job Opportunities API

Marketing Leader (Build & Scale) Position Overview This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division . We are looking for someone who can think like a strategist and execute like an operator —someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment. What You’ll Build • A centralized marketing function aligned with sales and branch operations • A clear brand voice and positioning across all divisions • Lead generation systems (digital, outbound, and local market support) • Marketing support for national accounts and enterprise clients • Tools, reporting, and analytics to measure ROI and performance Key Responsibilities Strategy & Leadership • Develop and execute a company-wide marketing strategy aligned to revenue goals • Build, hire, and lead a high-performing marketing team over time • Establish brand positioning across light industrial, professional, and executive services • Partner with executive leadership to align marketing with business priorities Demand Generation & Growth • Drive new client acquisition through targeted campaigns and outbound strategies • Build scalable lead generation funnels (digital + field support) • Support branches with local market growth initiatives • Partner with sales teams to improve conversion and pipeline velocity Recruitment Marketing • Develop strategies to attract high-volume and professional talent • Improve candidate flow through job marketing, social, and digital channels • Build employer branding initiatives to position a top workplace Brand, Content & Digital Presence • Own and evolve the brand identity and messaging • Oversee website, SEO/SEM, social media, and content strategy • Develop sales collateral, pitch decks, and client-facing materials • Ensure consistent messaging across all markets and divisions Analytics & Performance • Implement tools and dashboards to track marketing ROI and campaign performance • Analyze data to optimize spend, channels, and conversion rates • Report on key metrics, including leads, cost per lead, and revenue impact What We’re Looking For • 5–10+ years of experience in marketing leadership , preferably in staffing, recruiting, or B2B services • Proven experience building or scaling a marketing function or team • Strong background in demand generation, digital marketing, and brand development • Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role) • Experience supporting sales-driven organizations • Strong communication, leadership, and execution skills What Success Looks Like • Increased qualified leads and client acquisition • Improved candidate flow and recruiting efficiency • Strong, consistent brand presence across markets • A built-out, scalable marketing team and infrastructure • Measurable impact on revenue growth Compensation & Benefits • Competitive base salary + performance-based incentives • Full benefits package (health, dental, vision, 401k) • Opportunity to build and lead a national marketing function • High visibility with executive leadership • Clear path for growth as the company scales IND3