Job Opportunities API

The Marketing Manager is responsible for identifying and executing medium and long-term national (Sweden and Finland) and Nordic strategies to grow Hollister’s Continence Care product sales profitably, gain market access and sales acceleration. This position will have a deep understanding of the market through competitive analysis, customer interactions and distill insights for continued growth and increased customer satisfaction. The Marketing Manager will develop annual marketing plans and Go2Market/Pre-tender Plans that are aligned with Global Marketing and ensure local specific growth plans and execution. The Marketing Manager will have an integral role in identifying products and services needed, plan and execute product launches, set pricing strategies and execute marketing campaigns in line with the marketing budget. The Marketing Manager will, together with the local Sales Managers, provide leadership and work closely with the Sales Team to support the business unit in achieving its annual and medium term sales targets. Responsibilities: Market Understanding Analyse national market and sales data, highlight trends and distil insights including competitor intelligence. Segment the market and develop specific tactics and action plans aligned to product strengths, market opportunities and customer needs. Design and conduct market research when possible or required. Furthermore conduct competitive research, clinician surveys, and collect primary and secondary research and analyse information to distil insights with the Business Unit and Global Marketing. Determine gaps in market understanding and design research or information gathering to fill identified gaps. By maintaining close contact with and knowledge of the market, develop strategies, tactics, action plans and execute in close collaboration with Sales Team. Lead and develop response to competitor activities and programs. Be up-to-date on reimbursement, regulatory and healthcare policy and trends. Develop a deep understanding of the local tender market in Finland and Sweden and its changes and assess their impact on medium/long-term growth Identify key metrics and leading indicators of strategic implementation. When possible measure effectiveness of tactics via campaign ROI, provide on-going insights & recommendations, identify non-performing areas and suggest next steps to rectify. Develop and Implement the Marketing Strategy Create the objectives, goals, strategies and tactics in alignment with the Nordic Annual Marketing Plan. Segment and quantify the market opportunities. Create the segmentation, positioning and targeting of the overall strategy for multiple channels. Develop relationships with KOLs, Associations and Consumers. Co-travel with Field Sales team members to customer sites to develop key insights by continuously improving understanding of the issues the sales team faces, customer needs and market changes. Determine optimal product portfolio strategy for the business unit based on market needs and economics (in conjunction with Global Marketing). Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products. Define product requirements. This includes understanding reimbursement and health economic needs for the local market and translating these into specific clinical and or other study requirements. Relevant information for product launches should be provided to Demand Planning, Customer Service, Finance and Sales in a timely manner, so products can be set up in in the system and be ready at launch.  Finland and Sweden - Hospital and Community tenders Support the Country Tender Managers and develop local  (pre-per-post-)tender plans Influence key stakeholders to create awareness and shape and influence tender categories / product specifications Be the Marketing lead in the t