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Marketing Leader (Campaigns)

AlgaeCal
CompanyAlgaeCal
CategoryMarketing
LocationVancouver
RemoteOn-site (inferred)
EmploymentFull-time
LevelNot stated
SalaryNot stated by the employer
Posted7 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
Campaign Conductor: You’re a strategic marketing leader who knows how to turn a campaign from a loose idea into a fully coordinated revenue machine. You’ve planned offers, mapped customer journeys, briefed channels, aligned stakeholders, watched the numbers, and made smart optimizations when performance demanded it. Fluent in the full funnel, you know paid media, ecommerce, email, loyalty, creative, customer service, and analytics all need to work together — or the customer feels the cracks. If that sounds like you, here’s your next big opportunity: AlgaeCal is searching for a top-tier Marketing Leader (Campaigns) to join our team and propel our revenue growth to new heights. Small print here ⇒ We’re an eCommerce company. So, we want you to have eCommerce experience. Lots of it. So if you don’t love digital marketing the way cats love cream, you probably shouldn’t read any further.  Still here? Okay then… This job will give you ALL the feels: At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.  The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.  This job might be for you if you’ve got… 2+ years of marketing leadership experience planning and executing D2C campaigns in an eCommerce environment. You’ve led campaigns from the first messy idea through briefing, approvals, launch, optimization, reporting, and “okay, what did we learn?” You know campaigns don’t magically happen because someone made a promo calendar. They happen because someone owns the moving parts. A Yoda-like ability to make strategic, data-driven decisions. When we look at your resume, we’ll see proof that you know how to turn campaign performance data into smart decisions. CPA, ROAS, revenue, customer segments, contribution margin, EBITDA - these numbers don’t make your eyes glaze over. They make your brain start whirring. A full-funnel brain that sees the whole customer journey. Paid media, email, ecommerce, loyalty, organic social, affiliates, influencers, customer service, marketplaces - you understand these channels don’t live in separate little kingdoms. They all touch the same customer. And if the journey feels disjointed, confusing, repetitive, or poorly timed, performance suffers. Strategy that converts like a tent revival. You’ve planned campaigns that engage, educate, and motivate people to take action. You understand offer strategy, timing, landing pages, upsells, cross-sells, bundles, coupons, discount logic, and the tiny campaign mechanics that can quietly make or break revenue. You know when evergreen ads, emails, popups, organic posts, or automations need to pause, shift, suppress, or get out of the way so a live campaign can do its job. A brain the size of a small planet! In this role, you’ll need to think imaginatively and act strategically. You’ll balance company priorities, finance approvals, product logistics, creative capacity, compliance, customer service needs, and channel constraints without melting into a puddle. A results-driven approach to paid media and campaign budget. You’ve worked closely with Paid Media teams, helped allocate spend across campaigns, and know how to look beyond surface-level ROAS. Revenue is nice. Profitability is nicer. You understand unit economics, contribution margin, and why a campaign can look good in one dashboard and less thrilling in another. A track record of leadership, mentorship, and cross-functional coordination. You’ve worked with channel owners, project managers, analysts, creatives, and senior leaders to get campaigns out the door without everyone needing therapy afterward. You guide, influence, pitch, negotiate, and push back