Job Opportunities API

1. Integrated 360° Marketing Execution ·       Support the planning and execution of integrated marketing campaigns across online and offline channels. ·       Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints. ·       Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts. ·       Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs. 2. E-Commerce & Digital Marketing ·       Support marketing activities for escentials e-commerce platforms and digital channels. ·       Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives. ·       Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention. ·       Support digital advertising, social media campaigns, CRM initiatives, and paid media execution. ·       Collaborate with KOLs, influencers, and content creators to enhance brand visibility and engagement. ·       Track campaign performance and prepare post-campaign analysis with actionable recommendations.   3. CRM & Customer Engagement ·       Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and customer retention programs. ·       Assist in customer journey planning, segmentation, and personalized communication strategies. ·       Coordinate campaign content and ensure all communications align with brand guidelines and campaign objectives.   4. Retail Marketing & Consumer Experience ·       Plan and execute in-store marketing initiatives to drive footfall, sell-through, and customer engagement. ·       Support store openings, festive activations, sampling programs, gifting campaigns, pop-ups, and customer experiences. ·       Work closely with retail operations and store teams to ensure seamless execution of marketing activities. ·       Ensure brand visibility and premium customer experience standards are consistently maintained across boutiques and counters.   5. Visual Merchandising & POSM ·       Coordinate visual merchandising guidelines and campaign rollouts across stores, counters, and department stores. ·       Ensure VM and POSM executions are aligned with brand image, launch priorities, and promotional calendars. ·       Monitor in-store execution quality and consistency across key retail locations. ·       Liaise with suppliers and production partners on POSM development, fabrication, and installation.   6. Niche Fragrance & Department Store Support ·       Support marketing initiatives for niche fragrance and luxury beauty brands within escentials and department store environments. ·       Coordinate counter animations, discovery programs, sampling activities, and launch support for retail partners. ·       Partner with sales teams and retail stakeholders to drive awareness, recruitment, and category growth. ·       Maintain elev