Marketing Copywriter
moomoo
| Company | moomoo |
| Category | Marketing |
| Location | Bangkok |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 20 Jul 2026 |
| Last verified | 3 Aug 2026 |
| Source | Employer ATS (workable) |
Description
About the role We are looking for a skilled Marketing Copywriter to develop clear, engaging, and locally relevant content for moomoo Thailand across digital, product, campaign, and customer communication touchpoints. This role will be responsible for writing original Thai copy, adapting global content for the Thailand market, and ensuring that all customer-facing communications sound natural, consistent, and appropriate for Thai investors. You will translate moomoo’s brand positioning and tone of voice into polished Thai communications across websites, digital advertising, social media, app communications, promotions, EDMs, and brand campaigns. You will work closely with the local Brand team, regional HQ, and other internal teams to maintain high standards of Thai language quality and brand consistency across all channels. Marketing Copywriter Responsibilities 1. Thai Content Copywriting & Localisation Write, localise, and adapt Thai content across customer-facing communication touchpoints, including: Website homepage, product pages, landing pages, campaign pages, and FAQ pages Digital advertisements, paid social, display banners, search advertisements, and campaign materials Brand campaigns, key visuals, promotional materials, and social media content App and product communications, including feature descriptions and campaign mechanics EDMs, push notifications, in-app messages, CRM banners, and other customer communications SEO-related website content, metadata, page titles, descriptions, and search copy Translate complex product, investment, and platform information into clear, concise, and accessible Thai content Adapt global and regional materials for the Thailand market while preserving the original business meaning, product accuracy, and communication objective Adjust the writing style based on the format, audience, and purpose, from concise advertising copy to informative product and educational content Develop headlines, key messages, body copy, and calls to action that support campaign and business objectives Contribute Thai copy ideas and local language perspectives during campaign, creative, and content development 2. Brand Voice & Thai Language Governance Apply moomoo Thailand’s brand positioning and tone of voice consistently across all Thai communications Ensure content sounds natural, locally written, and appropriate for Thai investors rather than directly translated from another language Develop and maintain Thai language guidelines, terminology lists, approved wording, and copy references Provide guidance to internal teams, agencies, and vendors on Thai writing standards and brand language Stay informed about Thai consumer behaviour, digital culture, communication styles, and investment-related language trends 3, Translation QA & Content Accuracy Review Thai translations and draft content provided by internal teams, agencies, and vendors Conduct final language QA before customer-facing content is published or launched Review implemented content across websites, landing pages, app screens, advertisements, and other live touchpoints to ensure correct wording, formatting, and presentation Ensure content remains consistent across website, app, advertising, social media, CRM, and campaign communications Work with relevant stakeholders to ensure content aligns with brand, product, legal, and compliance requirements 4. Cross-Functional Collaboration & Content Optimization Work closely with Brand, Social, Creative, Performance Marketing, Product, CRM, Compliance, and regional HQ teams to understand content objectives and source materials Manage multiple content requests across different teams, formats, and timelines Support broader content and localisation projects as the Thailand business, product offering, and communication channels expand Requirements 2–4 years of experience in Thai copywriting, con