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Marketing Automation Specialist (Maternity Cover)

roche
Companyroche
CategoryMarketing
LocationBudapest
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted30 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (workday)
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Description
Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt. Die Position The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design. The Marketing Automation Specialist role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution). Please note that this is a maternity cover position. The Opportunity: • Develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing). • Work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order. • Understand the business partners’ and stakeholders’ preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation. • Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed. • Support global/regional projects /initiatives, as required. • Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc. Who you are: • You hold a University or College degree in a related field, such as Computing and IT, Communication, or Digital Marketing. • You bring at least 2 years of professional email marketing experience, ideally within a global environment and supported by an established track record of developing automated campaigns. • You master Marketing Automation Tools as a must—preferably Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, or Braze—while advanced knowledge of AMPscript and personalization techniques is a great extra. • You possess a solid understanding of HTML and CSS within the context of email marketing, where basic skills are required and advanced knowledge is considered an extra bonus. • You demonstrate an excellent understanding of user journeys and campaign logic while maintaining a customer-focused behavior in everything you do. • You combine exceptional attention to detail and strong interpersonal skills with a quick-learning, technology-passionate mindset, a proactive work approach, and a positive attitude. In exchange we provide you with: • Development opportunities:   Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career. • Excellent benefits:   Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. • Flexibility:   We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony. • A global inclusive community , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion. Explore what the Global Digital Hub is about. Discover the Roche Services & Solutions Center and how we work together as a truly global team! Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process:  https://go.roche.com/dpn4candidates Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Budapest. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process. Wer wir sind Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern. Gemeinsam können wir eine gesündere Zukunft gestalten. Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.