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All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and self-care content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives . The ideal candidate will demonstrate strong editorial judgment, cross-functional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership. Key Responsibilities • Strategic Editorial Leadership • Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories. • Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement. • Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies. • Contribute to and support projects such as content migration from legacy platforms and new site development initiatives. • Monitor market trends, competitive content, and industry developments to inform proactive editorial planning. • Identify , recruit, and manage Vietnamese -based content contributors, including writers, vloggers, bloggers, and link-building partners. • Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark’s regional and global teams. • Serve as the point of contact for content-related technical issues, including site performance, structure, and functionality. • Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required , other regional initiatives. Content Development & Execution • Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines. • Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities. • Produce 2–4 well-optimized articles per day based on SEO performance reports and editorial direction. • Edit 2–4 articles daily from in-house or freelance contributors, maintaining editorial integrity and consistency. • Participate in and support large-scale content migration and tagging projects for the ATB beauty platform. • Develop reactive content in line with real-time trends, seasonal moments, and topical relevance. • Select appropriate imagery to complement editorial content based on SEO and brand alignment. • Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards. • Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs. • Support updates to product pages and other content modules on the site as needed. • Contribute to special content initiatives and market-specific campaigns as assigned. Required Qualifications Hard Skills • Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content. • Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking. • Advanced proficiency in CMS platforms (e.g., WordPress or similar systems). • Working familiarity with Google Analytics , Google Search Console , and keyword research tools (e.g., SEMrush, Ahrefs ). • Competence in managing small editorial teams and coordinating with freelance contributors. • Experience with metadata tagging, content migration, and web content governance. • Basic knowledge of image sourcing and digital content formatting standards. Soft Skills • High emotional intelligence, integrity, and professionalism in verbal and written communication. • Strong leadership, mentoring, and team development capabilities. • Collaborative, solutions-oriented mindset with the ability to work across departments and cultures. • Excellent time management, prioritization, and multitasking skills in a deadline-driven environment. • Strong attention to detail and commitment to editorial excellence. • Adaptable to fast-paced changes and capable of working both independently and within a structured regional framework.