Manager, Social Media
Charleys
| Company | Charleys |
| Category | Marketing |
| Location | Columbus |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 3 Aug 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
What began as a local favorite near The Ohio State University’s campus has grown into a world-class fast casual restaurant. Our mission is to deliver fresh, high-quality food while delivering overflowing care to our guests and team members. Through our non-profit foundation, Charleys Kids, we partner with community organizations around the world to deliver education, mentorship, and food literacy education to underserved youth. We strive to serve our communities and strengthen our neighbors. Today, Charleys and our franchisee partners employ 10,000 people in 45 U.S. states and 15 countries around the world.
Manager, Social Media
Department: Marketing
Reports to: Senior Director, Digital Marketing
FLSA Status: Exempt
Location: On-Site | Columbus, Ohio
About Us
GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:
Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
BIBIBOP Asian Grill: An award-winning, 80+ unit Korean-inspired fast casual restaurant concept
Lenny’s Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subs
Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk children
Solar Planet: A company providing solar field advisory and installation services
At GOSH Enterprise, we believe our people are our greatest asset. Our Marketing team drives growth, brand awareness, and digital performance for Charleys across our franchise restaurant system.
Position Summary
The Manager, Social Media leads the social media strategy, execution, and performance for the Charleys brand. This role requires a leader who combines creative vision with analytical rigor to grow audiences, strengthen brand affinity, and drive measurable business results.
The Manager will own the social media function end-to-end — including strategy, content planning, franchisee partnership, and community management — while collaborating closely with brand, creative, and digital marketing teams to ensure social is integrated with broader marketing objectives.
This is the right role for someone who has moved beyond individual execution and is ready to lead a function and build the infrastructure and discipline that enables a high-performing social media program for over 850 restaurants.
Key Responsibilities
Social Media Strategy & Planning
Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedIn
Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content
Translate brand positioning and campaign objectives into platform-specific social strategies and content approaches
Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive
Content Development & Creative Leadership
Lead creative brief development and collaborate with internal creative team to produce high-performing social content
Establish and maintain brand voice, visual standards, and content quality across all social channels
Manage content review, approval workflows, and publishing schedules across multiple platforms
Identify and champion influencer and creator partnerships that amplify brand reach and authenticity
Performance Reporting & Optimization
Define KPIs and own reporting cadence for social media performance across all channels
Analyze platform data, content performance, and audience insights to continuously improve strategy and execution
Identify opportunities to extend high-performing organic content into paid social strategies
Present performance insights and strategic recommendations to senior marketing leadership
Franchi