Manager of Public Relations, Fashion & Lifestyle
Reformation
| Company | Reformation |
| Category | Marketing |
| Location | New York |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 10 Jun 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who We Are:
Being naked is the #1 most sustainable option. We're #2.
Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 , and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.
We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this .
None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.
And starting right now, we want to do all that with you.
Work Location/ Schedule: New York City
The Role: Manager / Senior Manager of Public Relations
As Manager / Senior Manager of Public Relations, you will play an important role driving love and broad awareness of the Reformation brand, products, and mission to bring sustainable fashion to everyone. Reporting to the Senior Director of Public Relations, you’ll focus on building creative strategies to increase our share of voice in earned media with a focus on fashion, consumer and lifestyle press.
What You’ll Do
Support the Director of Public Relations in setting and executing the organization’s global communications strategy
Utilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media
Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations
Manage day-to-day communications with global agency partners
Synthesize data and build strong cross-functional relationships in support of compelling brand storytelling
Partner closely with performance marketing team to strategically guide and execute campaigns within Reformation’s press affiliate program
Work cohesively with the broader brand marketing organization to ensure successful 360-campaign execution, including notably large and small scale event execution
Lead reporting efforts, including tracking and analyzing results against team and company-wide OKRs
Support internal communications efforts on an as needed basis
What You’ll Need
Bachelor's degree in a related field, such as marketing, communications, English, journalism, etc.
5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in-house roles
Experience and comfortability regularly working alongside C-Suite executives
Excellent verbal and written communication skills, including copywriting and editing experience
Excellent relationships with consumer, fashion and lifestyle press
Knowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the space
Strong work ethic, impeccable attention to detail and ability to work in a fast paced, global setting
Love for and a clear understanding of the Reformation brand
Availability to work in an office environment in New York - Soho HQ 4 days/week
Compensation:
At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $80,000 - $110,000 + 10% bonus eligibility, depending on a variety of factors,