Manager, Global Go-to-Market, NAM, Core Games
2K
| Company | 2K |
| Category | Sales |
| Location | Los Angeles |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 2 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who We Are
2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.
The Role
The Manager, Integrated Marketing – North America is an execution-focused role responsible for supporting the delivery of North America marketing campaigns within established Global GTM frameworks.
This role partners closely with Global GTM leadership, regional stakeholders, and cross-functional teams to implement campaign plans, manage assets and timelines, and ensure high-quality execution across assigned titles. The Manager does not own global strategy, investment decisions, or cross-functional orchestration.
What You Will Do
Reporting to the Director, Global GTM, you will:
Campaign Execution & Delivery
Support the execution of North America marketing campaigns for assigned titles, following established global strategy, positioning, and campaign frameworks
Coordinate campaign timelines, asset delivery, and executional milestones across internal teams and external partners
Track execution progress and flag risks or delays to leadership
Cross-Functional Coordination
Partner with creative, media, social, retail, and agency teams to ensure assets are delivered on time and aligned to approved campaign plans
Serve as an executional point of contact for North America campaign components, escalating issues as needed
Support coordination with global teams by sharing updates, materials, and executional learnings
Operational & Performance Support
Assist with campaign reporting by consolidating performance inputs, status updates, and post-campaign summaries
Support budget tracking and invoice management under the direction of Global GTM leadership (no independent budget ownership)
Document executional learnings and contribute to best-practice sharing across the team
What This Role Is Not
To ensure clarity of scope, this role does not :
Own global or regional GTM strategy
Set investment strategy or control marketing budgets
Act as the final decision-maker across functions
Lead cross-functional orchestration or campaign architecture
Represent the business in franchise-level or executive planning forums
What We’re Looking For
Strong executional marketer with experience delivering integrated campaigns
Comfortable operating within clearly defined frameworks and processes
Highly organized with strong attention to detail and follow-through
Collaborative, reliable partner who communicates clearly and escalates appropriately
Able to manage multiple workstreams in a fast-paced environment
Qualifications
4–6 years of experience in marketing, integrated marketing, or campaign execution
Experience working with agencies and cross-functional partners
Experience in Gaming is a MUST
Familiarity with consumer marketing, digital campaigns, or live service titles a plus
Bachelor’s degree required
The pay range for this position in California at the start of employment is expected to be between $100,000 and $130,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.
Regu