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Manager, Communications-Consumer Products

The National Football League
CompanyThe National Football League
CategoryUncategorised
LocationNew York
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted7 Apr 2026
Last verified5 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Reporting to the   D irector of  C ommunications, this role  manages  communications for  the  league’s   C onsumer  P roducts  business  while also  contributing to  the  International   communications  team and supporting  the league’s ambition and strategy to become a global sports property.  Additionally, this role  oversee s  communications for the NFL’s digital media partnerships as well as its  IT/Tech work.   The ideal candidate will be experienced  in a  rapid  consumer and brand environment, ready  to jump in and  serve a number of internal and external clients simultaneously.     Working in close partnership with the NFL’s  Consumer Products ,  I nternational ,  D igital   M edia  and   B usiness  D evelopment , and  IT   teams,  this is a unique and exciting role that will help shape the  league’s world-class business relationship s  and how they are viewed  around the world. Responsibilities:   Manage Consumer Products Communication S trategy & Promotion: Drive all communications and promotions for the NFL’s Consumer Products business, building strategies that elevate NFL products, campaigns and messaging while working with key partners to boost awareness and sales across  NFLShop.com  and key retailers.    Agency Management : Manage communications agency hired to support the Consumer Products business.   As part of the International Communications team, build and deliver strategic communications plans to amplify the NFL’s presence in Canada  and more broadly, the league’s global growth ambitions.   Work closely with the league’s office in Toronto to support business objectives and deliver global growth themes and narratives across Canadian media.   Promote the NFL’s Digital Media Partnerships : Provide communications support for Media Strategy and Business Development by promoting digital media deals, renewals and content partnerships. Create fresh announcement strategies that drive consumer, fan and trade press awareness, reinforcing the NFL’s leadership in fan engagement and sports content.   Support IT/Tech Communications : Work closely with senior members of the IT team on press moments, including the NFL’s work with AI.   General:   Working in partnership with communications colleagues in the league’s offices, and the 32 teams, to amplify broader NFL stories and moments, building functional excellence.   Work with league executives and others external stakeholders on a regular basis.   Serve as a trusted contact with media to help drive impactful, meaningful placements in high-profile national and international outlets.   Cultivate and strengthen relationships with members of the media and influencers in key U.S. and international markets, and look to develop relationships with emerging news, sport, entertainment and fashion outlets members and non-sports outlets.   Required Qualifications:   Bachelor’s degree  and 5 years' of experience in communications experience drawing from multiple disciplines including journalism, media relations  and publicity.   The ideal candidate has worked for a major brand or agency and has a pulse on cultural trends and what's shaping them through the lens of fashion, arts, sports and lifestyle.    The ideal candidate is an adept sto