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Lifecycle marketing manager

dazn
Companydazn
CategoryMarketing
LocationNew York
RemoteHybrid
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
First seen21 Jul 2026 (the employer did not state a posting date)
Last verified7 Aug 2026
SourceEmployer ATS (pinpoint)
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Description
Are you a CRM manager/Lifecycle marketing manager looking for your next step in a fast-paced, global sports business? Do you thrive in commercial, target-driven environments and enjoy building compelling CRM communications that speak to real sports fans? Can you bring a strong understanding of US sports fandom and culture? If so, this could be the perfect role for you.   DAZN's ambition is to become the world's leading sports broadcaster and one of the biggest entertainment platforms globally. From boxing to major international sporting events, growth starts with keeping our subscribers engaged, retained, and passionate about our content.   About the Role   Reporting into the Senior CRM Manager, this role will focus on Boxing across the US and international Growth Markets.  You will take ownership of end-to-end CRM campaign delivery, supporting key fight nights, PPV events and broader lifecycle activity. The role requires confidence working across segmentation, personalisation, copywriting, creative briefing and optimisation, alongside a strong commercial mindset.  While the role is based in the US, you will work closely with teams across the UK and Europe, collaborating with stakeholders across product, content, data and analytics to deliver best-in-class CRM experiences for boxing fans around the world.  An understanding of American sports culture, fandom and fan behaviour is highly valuable, enabling you to create communications that resonate authentically with US audiences while aligning to DAZN's global CRM strategy. A creative flair, attention to detail and passion for testing and optimisation will be key to success.  No two days look the same, and you'll be at the heart of some of the biggest moments in the boxing calendar, helping shape how fans experience DAZN. Salary Range: $60,000 - $80,000