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LEAD USER ACQUISITION GROWTH MOBILE GAMES

ant-tech
Companyant-tech
CategoryEngineering
LocationHanoi
RemoteOn-site (inferred)
EmploymentFull-time
LevelLead
SalaryNot stated by the employer
Posted30 Jun 2026
Last verified8 Aug 2026
SourceEmployer ATS (join)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Tasks Industry: Mobile Gaming – Casual & Hybrid Casual About Us Moodboost Studio is building engaging mobile game experiences that delight millions of players worldwide. We combine creativity, data-driven decision making, and rapid experimentation to create games with strong retention, scalable growth, and long-term player engagement. We are looking for an experienced Lead User Acquisition & Growth to own and scale our player acquisition strategy across our mobile game portfolio. Responsibilities • Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games. • Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels. • Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability. • Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities. • Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization. • Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks. • Monitor market trends, competitor strategies, and emerging UA channels. • Build forecasting models, budget allocation frameworks, and performance reporting systems. • Recruit, mentor, and lead a high-performing UA and Growth team. Requirements • 5+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming. • Proven experience scaling mobile game user acquisition budgets successfully. • Deep expertise in mobile attribution platforms such as AppsFlyer, Adjust, or Singular. • Strong understanding of KPIs including CPI, CAC, ROAS, LTV, ARPU, retention, and payback periods. • Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, and DSP platforms. • Strong analytical skills and experience working with BI tools and data visualization platforms. • Experience collaborating with creative teams to produce high-performing ad creatives. • Excellent leadership, communication, and stakeholder management skills. • Ability to operate in fast-paced startup environments with high ownership. Nice to Have • Experience launching and scaling casual or hybrid casual mobile games globally. • Experience with live operations, monetization optimization, and game economy analysis. • Knowledge of AI-powered marketing automation and creative generation tools. • Experience managing multi-million-dollar annual advertising budgets. Benefits What We Offer • Competitive compensation package with performance-based incentives. • Opportunity to lead growth strategy for globally scalable game products. • Flexible remote/hybrid work environment. • High ownership and decision-making authority. • Work alongside experienced gaming, product, and growth professionals. How to Apply Please submit: • Your CV/resume • Examples of games or products you have scaled • Key performance metrics achieved (ROAS, installs, revenue growth, retention improvements) • A brief summary of your most successful growth campaigns Join Moodboost Studio and help us build the next generation of successful mobile games.