Job Opportunities API

DAVE VS. GOLIATH. WE’RE DAVE. Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option. Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most. We’re hiring a Lead Product Marketing Manager to help define how we bring products to market at Dave—across both our flagship offerings and new products still in development. THE OPPORTUNITY This is a foundational, high-impact individual contributor role. You’ll help establish the “how” behind product marketing at Dave—building the processes, rigor, and frameworks that guide segmentation, positioning, and go-to-market decisions—while also executing hands-on across existing and new products. You’ll work closely with Product, Design, Research, Analytics, and Marketing, with real visibility and accountability. This role is for someone who wants meaningful ownership, is comfortable driving forward in ambiguity, and is motivated by being trusted to shape outcomes—not just outputs. WHAT YOU’LL BUILD AND OWN - Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks. - Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation. - Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why. - Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel. - New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch. - Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking. - Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows. - Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps. The Impact Your work will directly influence what Dave builds, how products launch, and how millions of members understand and adopt them—across both our core business and what comes next. WHAT WE’RE LOOKING FOR Experience and foundation: - 7+ years of product marketing experience on consumer-facing products - Required: B2C fintech product marketing experience - Proven strength in segmentation, positioning, and value pr