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Lead - Product Marketing

prudentia-sciences
Companyprudentia-sciences
CategoryMarketing
LocationBoston, MA
Remote
EmploymentNot stated
LevelLead
SalaryNot stated by the employer
First seen14 Jul 2026 (the employer did not state a posting date)
Last verified9 Aug 2026
SourceEmployer ATS (rippling)
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Description
The Opportunity We're seeking an exceptional Product Marketing Lead to define and drive our product marketing strategy as we scale within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology company in a major growth stage, where you'll own the entire product marketing function and directly influence how the market understands and adopts our platform. What You'll Do Go-to-Market Strategy • Define and execute GTM strategies to drive awareness, demand, and adoption. • Craft positioning and messaging for BD, Licensing, and S&E teams. • Lead product launches and integrated campaigns. • Align with Sales and Product on personas, buyer journeys, and value props. • Use market and customer insights to guide strategy. Conferences & Events • Own strategy for key industry events (BIO, Biotech Showcase, partnering). • Manage booth presence, speaking ops, and networking initiatives. • Create high-impact collateral and demos; drive post-event pipeline conversion. Campaigns & Content • Build multi-channel campaigns (email, digital, ABM) to generate qualified leads. • Develop case studies, ROI stories, and sales enablement tools. • Collaborate with design for clear, engaging marketing assets. • Ensure brand consistency and thought leadership across all touchpoints. Sales Enablement & Success • Equip Sales to articulate value and close deals. • Maintain competitive intelligence and customer insights. • Train teams on messaging, positioning, and new releases. • Track performance and optimize GTM effectiveness. Who You Are Essential Qualifications • 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology • Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions) • Proven track record developing and executing successful go-to-market strategies and product launches • Strong understanding of complex, technical products and ability to translate features into business value • Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact • Experience with conference planning, event marketing, and field marketing strategies What Sets You Apart • Exceptional storytelling and communication skills; can make complex AI/data concepts accessible and compelling • Strategic thinker with strong execution skills and attention to detail • Data-driven mindset with ability to track, analyze, and optimize marketing performance • Self-starter who thrives in ambiguous, fast-paced startup environments • Collaborative team player who works effectively across Sales, Product, and Leadership • Creative problem-solver with a bias toward action and experimentation • Passion for healthcare innovation and improving patient outcomes Bonus Points • Prior experience in pharma Business Development, Licensing, or related functions • Background marketing AI/ML, analytics, or decision intelligence platforms • Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems • Design skills or experience working closely with designers • MBA or advanced degree in business, marketing, or life sciences • Track record building marketing functions at early-stage companies What We Offer • Impact : Your work directly enables breakthrough therapies to reach patients faster • Ownership : Build and lead the product marketing function from the ground up • Growth : Shape our brand and market presence during a critical growth phase • Compensation : Competitive salary, performance bonus, and equity • Team : Collaborative, mission-driven colleagues passionate about transforming biopharma Location We are a remote-first company, but looking for team members to be located in the Northeast (Boston, New York, DC, etc.) About Prudentia Sciences Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, due diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by: • Empowering biopharma to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impact • Enabling strategic positioning of asset value during portfolio planning and dealmaking • Equipping investors with data-driven insights to optimize capital allocation in drug asset transactions Backed by GV (Google Ventures), Iaso Ventures, and Virtue, we're on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights.