Influencer Marketing Manager
Careers at Eucalyptus
| Company | Careers at Eucalyptus |
| Category | Marketing |
| Location | UK - HQ - London |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 10 Dec 2025 |
| Last verified | 11 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
Supporting patients living with obesity across our 5 markets
Received selective NICE endorsement to provide services to the NHS
Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role
This role sits at the intersection of:
Performance marketing
Creative and creator strategy
Community building
Campaign operations
Brand storytelling
You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category.
Unlike traditional influencer marketing roles, success at Juniper requires a strong understanding of:
Creator-native content
Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads)
Audience psychology
Long-term brand building
Nuanced healthcare and wellness messaging
Creator activity is a core growth lever within the business, not just a PR objective.
What you'll do
Creator Campaign Management
Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth
Coordinate creator onboarding, briefing, approvals, timelines, and delivery
Ensure campaigns launch on time and align with wider marketing calendars
Support UGC campaign management and creator sourcing
Creator Communication & Relationship Management
Act as a day-to-day contact for creators and talent managers
Build strong long-term relationships with creators, ambassadors, and partners
Support creator education and brief comprehension
Manage creator feedback loops and approvals
Escalate sensitive or commercial issues where required
Brief Development & Creative Support
Translate strategic direction into creator-facing briefs
Support development of high-performing creator concepts across:
TikTok
Instagram
YouTube
Substack
Meta partnership ads
Organic creator content
Collaborate closely with Paid Growth and Creative teams to optimise messaging and creative resonance
Organic Growth & Community
Support the rollout of Juniper’s organic creator and ambassador strategy
Help source creators aligned to Juniper’s brand positioning and target demographics
Support community-led initiatives, creator events, and brand activations
Assist in developing creator storytelling that builds trust, education, and long-term brand affinity
Performance Monitoring & Reporting
Monitor creator campaign performance and flag optimisation opportunities
Support weekly and monthly creator scorecarding to ensure adherence to CAC targets
Track delivery against KPIs and commercial agreements
Maintain reporting systems and creator databases (Motion, Notion, CreatorIQ)
Operations & Workflow Management
Support implementation of scalable creator systems and processes
Maintain campaign trackers, creator hubs, and reporting workflows
Coordinate contracts, deliverables, usage rights,