Influence Senior Account Executive, Sport & Entertainment - Burson
Burson
| Company | Burson |
| Category | Sales |
| Location | London |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 2 Jun 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . About the team:
The Sports & Entertainment team at Burson is a new global practice dedicated to unlocking the power of fandom for brands. We operate with global expertise combined with local knowledge and best in class activation. This role will sit in our London centre of excellence, a team of fifty combined Sports and Entertainment specialists.
It is home to some of the world’s best loved sports and entertainment brands including Activision Blizzard, Spotify, Meta Reality Labs, adidas and Gillette. We’re building a vibrant and diverse team, that delivers incredible work for amazing brands at the forefront of the entertainment space.
More about the role:
We’re looking for an enthusiastic and proactive individual with a passion for consumer PR and influencer marketing (particularly creative storytelling across earned and social, the influencer landscape and media relations).
As a Senior Account Executive with a focus on influencers, you will be a proactive worker able to identify, engage and evaluate influencer partnerships with expertise and attention to detail.
You will be able to take client objectives and audience information and use Burson’s advanced data tools to identify exciting and effective influencer solutions. You will help to deliver influencer campaigns end to end, including co-creating on brand content ideas and contracting and negotiations. Finally, you will be able to produce accurate and insightful evaluation reports that bring useful learnings and recommendations for future client work.
This role is vital to many of our biggest clients and a key part of our work with them but will have a predominant focus on Activision Blizzard.
ABOUT ACTIVISION BLIZZARD
The world’s largest video games publisher, Activision Blizzard brings epic entertainment to millions of people around the world through legendary franchises like Call of Duty, World of Warcraft, Diablo and Overwatch. As Senior Account Executive, Influencer, on the account you will be helping to drive successful UK and EMEA influencer activations across all franchises, operating as the key client contact ensuring we deliver best in class creative and execute flawless campaigns. You might be at a major streamer event one week, staffing interviews with game designers the next, then working on cultural insights for a major game launch.
What you'll do:
Play a key role in delivering influencer campaigns, supporting seamless execution across client projects
Build trusted relationships with clients and creators, becoming a reliable day-to-day contactDevelop creative, storytelling-led influencer concepts that drive engagement
Identify and recommend best-fit creators across key platforms (TikTok, Instagram, YouTube, Twitch)
Oversee campaign delivery, ensuring content is on-brand and meets objectives
Analyse performance and produce insight-