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Position Summary The Helmet Category Manager is responsible for driving the commercial success of the Alpinestars Helmet category across the North American market. Acting as the key liaison between Sales, Product Development, Communications, this role develops and executes category strategies that maximize revenue, market share, and profitability while ensuring alignment with Alpinestars' premium brand positioning. The successful candidate combines strong commercial acumen with product expertise, using market insights and customer feedback to influence product direction, support sales growth, and strengthen relationships with distributors, retailers, and internal stakeholders.