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Position Overview: The Head of Social Commerce will take full responsibility for leading Crea’s TikTok channel and driving growth across Social Commerce in Thailand. This role will be accountable for P&L performance, client engagement, and category growth, while building strong partnerships with TikTok and local brands. The leader will also scale Crea’s end-to-end service offering across livestreaming, affiliate, videos, and marketing services, positioning the company as a key social commerce enabler in the market. Responsibilities: 1. TikTok Partnership & Platform Growth • Lead the end-to-end management of Crea’s TikTok business, ensuring Crea is positioned as top enable partner. • Understand TikTok's growth strategies & focus in the market • Able to build offerings that align with TikTok directions and maximize their incentive/support schemes (e.g. content production, GMV max, etc.) 2. Category & Business Performance • Develop and implement category growth strategies across Beauty, Fashion and FMCG/Mom & Baby. • Collaborate with the BD team to tailor solutions for new and existing clients, upselling full-funnel services. • P&L management for all services (Livestreaming, Affiliate, Videos, Marketing) • Monitor category performance, consumer insights, and competitor benchmarks to continuously adapt strategies. 3. P&L & Operational Management • Take full P&L responsibility for the Social Commerce business in Thailand. • Build annual and quarterly business plans, including KPIs and OKRs and monitor the progress. • Ensure operational excellence in livestream execution, affiliate management, content production, video and KOL/KOC engagement. • Optimize resource allocation and process efficiency to balance cost control with growth. 4. Leadership & Team Development • Build, mentor, and scale a high-performing Social Commerce team, including functions in partnerships, operations, and client success. • Define clear KPIs and performance metrics for all team members. • Create a strong culture of execution, innovation, and accountability. Requirements: • Thai local, with deep understanding of TikTok Thailand, local brands, and consumer dynamics. • English skill is a must. • Expertise in Beauty, Fashion, and FMCG categories is highly valued. • Experience in Social Commerce/TikTok is a must (not necessarily from TikTok itself, but proven expertise in building and scaling business on TikTok). • Proven success in growing market share, acquiring brands, and leading category expansion. • Track record of building and scaling full-funnel marketing solutions for brands. • Exceptional leadership, negotiation, and stakeholder management skills. • Data-driven mindset with experience in P&L management, performance metrics, and campaign ROI analysis. What We Offer: • Career development opportunities within a leading eCommerce company. • Benefits packages include Health, Life, Dental insurance • Hybrid working environment (One day a week Work-from-Home) • 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.