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Head of Retail Expansion

Catch Creation, LLC
CompanyCatch Creation, LLC
CategoryRetail
LocationRemote
RemoteRemote
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted9 Apr 2026
Last verified10 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About Catch Creation Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform. From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth. At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life. Head of Retail Expansion Location: Remote (US-based preferred) with travel required Reports to: CEO Type: Full-Time, Senior Leadership   About Muddy Mat Muddy Mat is the market-leading pet-friendly home products brand, best known for our ultra-absorbent chenille door mats designed to trap mud, water, and dirt from pet paws and shoes. We sell across multiple categories including anti-mud mats, outdoor mats, dog beds, washable rugs, and accessories. With over 50,000 five-star reviews and a 9 figure a year brand,  Muddy Mat has proven massive product-market fit as a direct-to-consumer brand selling through our own website, Amazon, Walmart.com, TikTok Shop, Chewy, and other digital channels. Now we’re entering the next phase: taking Muddy Mat from a digital-first brand to a brand you can find on retail shelves worldwide. That’s where you come in. The Role The Head of Retail Expansion will own the strategy and execution of bringing Muddy Mat into physical retail and wholesale channels, both in the United States and internationally. This is not a store operations role. This is a senior business development and sales leadership position focused on getting Muddy Mat onto shelves at major retailers, building distributor relationships globally, and scaling a profitable retail channel from the ground up. Core Responsibilities Retail & Wholesale Expansion (US) Identify, pitch, and close deals with major US retailers, including Target, Walmart (in-store), Costco, PetSmart, Chewy (physical), TJ Maxx, HomeGoods, Bed Bath & Beyond, and specialty pet retailers Develop and execute the retail go-to-market strategy for each channel, including pricing, packaging, planogram positioning, and promotional planning Negotiate terms, margins, co-op advertising, and shelf space agreements with category buyers Own the retail P&L and be accountable for revenue targets and channel profitability International Retail & Distribution Build and manage relationships with international distributors to bring Muddy Mat into retail markets in the UK, EU, Canada, Australia, and other target regions Evaluate and select distribution partners based on market coverage, retail relationships, logistics capability, and alignment with brand standards Develop market entry strategies for each region, including pricing localization, regulatory compliance, and packaging requirements Negotiate distributor agreements including exclusivity terms, minimum order commitments, margin structures, and performance benchmarks Coordinate with internal teams on international inventory planning, forecasting, and supply chain logistics Key Account Management & Sell-Through Manage day-to-day wholesale account relationships with retail buyers at key chains Monitor sell-through rates, manage reorder cycles, and optimize assortment by retailer Drive in-store merchandising, brand presentation, and compliance across all retail touchpoints Develop co-marketing programs with retail partners to accelerate sell-through velocity Cross-Functi