Job Opportunities API

ULTRA™ | NICOTINE-FREE POUCHES FOR FOCUS & ENERGY ABOUT ULTRA ⚡️ Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago —we’re just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you. The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave. Backed by some of the best investors, founders and athletes in the world, including: - Left Lane Capital (Blank Street, Olipop, Holy) - Sugar Capital (Grüns, Feastables, Lucky Energy) - Athletes & Creators - Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chychrun + more - Founders & Operators - Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more Learn more: takeultra.com http://takeultra.com THE ROLE 🚀 As Head of Retail at ULTRA, you will own the strategy and execution of our retail launch and scale-up—starting in 2026 and extending far beyond. Your mandate is clear: develop + execute ULTRA’s 2026 Retail Launch Plan, turn retail into a repeatable growth channel, and build the sales, distribution, and operational engine required to aggressively scale to $75M+ in retail revenue in 2027 You’ll be responsible for everything from go-to-market strategy and account acquisition to field execution, distributor and broker management, team hiring, and retail performance instrumentation. This is a true builder role: you’ll design the playbook, pressure-test it in the field, and refine it into a system that scales. You’ll work directly with the founders and cross-functional leaders (Growth, Ops, Finance, Marketing) to ensure retail growth is disciplined, data-driven, and aligned with ULTRA’s broader strategy. This is not a “spray-and-pray” retail role—we care about depth, velocity, and learning, not vanity door counts. WHAT YOU’LL OWN 💼 RETAIL STRATEGY & 2026 EXECUTION - Own the execution of ULTRA’s FY-26 Retail Thesis, treating 2026 as a structured retail experiment with clear learning loops and gates. - Translate thesis into a concrete operating plan: geos, channels, placement strategy, sequencing, and pacing. - Decide when to push, pause, or pivot based on real performance data LIGHTHOUSE MARKETS & CHANNEL FOCUS - Lead launch and scale-up in 3–5 lighthouse markets (e.g. NYC/Tri-State, Texas, SoCal), prioritizing depth over scattered presence. - Drive penetration across priority channels: - C-store / gas / select drug - Select regional grocery / convenience chains - Influence & proof channels (gyms, fitness, wellness, campus, airports) - Continuously refine where ULTRA wins best by geo, channel, store type, and placement. ROUTE-TO-MARKET (RTM) DESIGN & MANAGEMENT - Design and manage a hybrid RTM model: distributors for reach, brokers for access, and an internal team for control and learning. - Select, onboard, and manage high-quality distributors and brokers—holding them accountable to performance standards. SALES, FIELD & OPS TEAM BUILDING - Hire, lead, and develop a high-performing retail org, including: - Internal sales leadership - Field reps / market managers in lighthouse geos - Sales ops / retail analytics as scale demands - Establish clear roles, incentives, and operating rhythms across sales, field, and ops. IN-STORE EXECUTION & FIELD EXCELLENCE - Own in-store execution standards: placement, facings, displays, pricing, and education