Head of Product Marketing
Searchstax
| Company | Searchstax |
| Category | Marketing |
| Location | El Segundo |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 5 Jun 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
About the Role
The Head of Product Marketing will lead the strategy positioning, and end-to-end narrative for SearchStax’s Site Search product and broader discovery optimization platform – from business need and urgency through capabilities and features.
This role is responsible for developing a deep understanding of the market, customer pain points, buying personas, and competitive landscape; and translating that understanding into clear positioning, compelling messaging, and go-to-market plans that drive pipeline, market leadership, and revenue growth.
We're looking for someone who's equally comfortable developing a positioning strategy and rolling up their sleeves to execute. You'll shape how SearchStax communicates business value across the full customer journey- from first touch and category positioning through AI capabilities, features, and ROi outcomes – and bring that strategy to life through customer facing messaging, sales enablement, and campaigns in close partnership with the broader cross-functional GTM team.
If this sounds like you, let’s talk!
What You Will Do
- Define and own the positioning and messaging for the Site Search product and umbrella narrative,based on customer insights and competitive research.
- Develop and maintain a clear point of view on our buyers: who they are, what they care about, how they make decisions, and where we win and lose.
- Own and drive go-to-market planning for new features, platform capabilities, and product launches, working closely with Product, Sales, and Marketing teams.
- Create and maintain sales enablement content that helps customer facing teams communicate value effectively; including pitch decks, competitive battlecards, handling guides, and ROI frameworks.
- Partner with demand generation and content teams to develop integrated campaigns that strengthen market positioning, drive awareness and generate pipeline.
- Establish and lead the research and insights function for product marketing; conducting win/loss interviews, customer research, and competitive analysis on an ongoing basis.
- Serve as the internal expert on the Site Search market: tracking trends, monitoring competitors, and bringing a forward-looking perspective to product and leadership discussions.
- Over time, build and lead a small team of product marketers.
- Willingness to travel to LA for in person working sessions and conferences as needed (10-15% time)
- Lead and operationalizing pricing and packaging review to align commercial and enterprise buying patterns and own go-to-market rollout.
- Build out and own the analyst relations program end-to-end by developing and executing a cadence that builds awareness and drives favorable coverage.
What You Must Have
- 7-10+ years of product marketing experience, including at least 2 years focused specifically on B2B SaaS products.
- Experience developing and implementing high impact market and product positioning and messaging.from business value through features and benefits.
- Strong understanding of B2B SaaS go-to-market motions, including complex enterprise buying environments, direct sales, performance driven marketing, and partner channels.
- Demonstrated ability to conduct and synthesize customer research, win/loss analysis, and competitive intelligence.
- Experience building sales enablement programs in partnership with sales leadership.
- Ability to influence cross-functional stakeholders, including product, sales, and executive leadership, through clear thinking and well-reasoned recommendations.
- Excellent written and verbal communication; with the ability to translate complex concepts into clear, and compelling values that communicate, business need, urgency, and why us.
- Experience with search technology, data infrastructure, or developer-focused products is a plus, but not required.
- Prior experience managing others.
What's In It For You
- 🌍 Remote-First: We're a diver