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Head of Marketing & User Acquisition 🔎 We are seeking a Head of Marketing & User Acquisition to lead our growth strategy and execution. This is a hybrid role combining strategic leadership with hands-on campaign management. You will own the full marketing funnel—from creative strategy and paid media to organic growth, influencer partnerships, and community engagement. You will build and lead a team, manage a multi-million dollar UA budget, and work cross-functionally with product, creative, and design teams to ensure our marketing efforts are as compelling as the game itself. ✅ Responsibilities: Strategy & Leadership • Develop and execute the holistic marketing strategy for our cyberpunk fighting game, spanning pre-launch hype, launch, and live ops campaigns. • Own the P&L for user acquisition and marketing, managing budgets with a focus on ROAS, LTV, and efficient scale. • Build, mentor, and lead a high-performing marketing team (UA managers, creative strategists, community managers) as we scale. • Define KPIs and reporting frameworks to measure marketing effectiveness across all channels. User Acquisition & Performance Marketing • Lead UA strategy across key platforms: Meta (Facebook/Instagram), TikTok, Google Ads (App Campaigns), Apple Search Ads, and programmatic networks. • Manage bid strategies, audience targeting, and creative testing roadmaps to achieve volume targets at sustainable CAC. • Analyze performance data daily—interpreting metrics like CTR, CVR, IPM, ROAS, and LTV—to optimize campaigns in real-time. • Partner with the creative team to develop high-converting ad concepts grounded in performance marketing principles (hooks, pattern interrupts, platform-specific formats). Organic Growth & Brand Marketing • Oversee organic social strategy (TikTok, Instagram, YouTube, Discord) to build a loyal community around the cyberpunk fighting game genre. • Lead influencer and creator programs, identifying partners who authentically resonate with the fighting game and cyberpunk audiences. • Drive PR, app store optimization (ASO), and cross-promotion strategies to maximize visibility and organic installs. • Ensure brand consistency and storytelling across all touchpoints—from ad creatives to community interactions. Cross-Functional Collaboration • Work closely with product management and game design to align marketing campaigns with live ops events, new character launches, and in-game promotions. • Partner with data analytics to develop robust LTV forecasting, cohort analysis, and marketing attribution models. • Collaborate with the creative studio (motion designers, artists) to brief and iterate on high-performing creative assets. ✅ Qualifications: Experience • 7+ years in marketing and user acquisition, with at least 3+ years in mobile gaming (F2P experience required or similar one in e-commerce). • Proven track record of scaling mobile games to millions of installs across global markets, managing budgets of $10M+ annually. • Experience leading teams and managing direct reports. Platform & Technical Expertise • Deep hands-on experience with Meta Ads Manager, TikTok Ads, Google App Campaigns, and Apple Search Ads. • Strong analytical skills—proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker, QlickSense) for deep-dive analysis. • Experience with MMP platforms (Singular, Adjust, AppsFlyer) and marketing measurement methodologies (SKAdNetwork, ATT). • Understanding of ASO (App Store Optimization) and its impact on organic growth. Strategic & Creative Mindset • Ability to translate performance data into actionable creative briefs and testing roadmaps. • Deep understanding of performance marketing creative principles: hooks, storytelling, platform-native formats (TikTok, Reels, Stories), and the difference between brand-building and direct-response creative. • Strong grasp of LTV modeling, cohort analysis, and ROI-based budget allocation. Soft Skills • Exceptional leadership and communication skills—able to align cross-functional teams and present to executive leadership. • Thrives in a fast-paced, data-driven environment with a bias for action. ✅ Nice to Have (The "Good to Know") : 🙌 Fighting Games : Deep familiarity with the fighting game community (FGC), competitive gaming culture, and how to market to hardcore vs. casual audiences. 🙌 Influencer Marketing : Established relationships with gaming creators or agencies in the mobile or fighting game space. 🙌 Web3 / Emerging Platforms : Experience with emerging ad formats, new social platforms, or alternative acquisition channels. 🙌 Global Experience : Track record of launching games across APAC, EMEA, and North America with localized strategies. What do we offer? 🐦🔥 Ownership: You'll shape the growth trajectory of a major new IP from the ground up—with direct impact on studio success. 💡 Resources: Budget to execute ambitious campaigns and the autonomy to build a marketing team. 🪙 Competitive Compensation: Stable salary adequate to experience, performance-based bonuses. 💪 Growth: Opportunity to scale into a senior leadership role (CMO, VP of Growth) as the studio expands its portfolio. 📈 Culture: A studio that values data-driven creativity, work-life balance, and a genuine passion for games. 🚶♂️ Flexibility : Core hours 10-14. 🔎Transparency : As little beaurocracy and as much transparency as it’s possible. ➕ Benefits : Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations. Recruitment flow for this specific position: 1.) Intro call. 2.) Technical interview.