Head of Marketing Operations
Crisp Recruit
| Company | Crisp Recruit |
| Category | Marketing |
| Location | McAllen |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 22 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?
Do you thrive on transforming complex marketing operations into streamlined and effective systems?
Can you lead cross-functional teams to deliver impressive results with precision and accountability?
Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?
Final question: When faced with a challenge, do you get excited or run away?
** IMPORTANT: TO APPLY **
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To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.
**RECRUITERS DO NOT CONTACT**
Head of Marketing Operations
Location: McAllen, TX, USA (On-Site Leadership Role)
Reports To: Chief Marketing Officer
This role reports directly to the CMO and functions as the operational second-in-command within Marketing.
Compensation: Executive-Level Base + Performance Bonus
Base Range: $210K–$240K
Bonus: 20-30% Performance bonus
Relocation Support: Available
Role Type: Full-Time | Senior Leadership
The Context
We are a high-growth personal injury law firm operating in a highly competitive legal market.
Our marketing engine spans:
Digital performance media
Social and content
Traditional media (TV, radio, OOH)
Brand development
Intake alignment
Strategy is strong. Demand is growing. Complexity is increasing.
Execution infrastructure must now catch up to ambition.
We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.
This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.
The Mandate
To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.
You will:
Design and enforce the marketing operating system
Standardize workflow, documentation, and accountability
Install performance scorecards across roles
Align campaign execution with pipeline and signed-case growth
Reduce executive involvement in tactical coordination by building structure that holds
You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.
You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.
Scope of Ownership
Operational Architecture
Own and optimize the marketing workflow platform (ClickUp or equivalent)
Define role-level KPIs across Creative, Performance, Social, and Traditional
Install dashboard reporting tied to revenue and pipeline impact
Document scalable processes across all major marketing functions
Execution Discipline
Drive 95%+ on-time campaign launches
Identify bottlenecks before escalation
Enforce clarity in deliverables, timelines, and accountability
Establish corrective protocols when standards are not met
Revenue Alignment
Ensure marketing execution ties directly to qualified opportunity growth
Translate performance data into operational adjustments
Partner with CMO and intake leadership to close the loop between campaigns and case acquisition
Talent & Standards
Directly oversee channel leads
Evaluate capability gaps within the team
Recruit and upgrade talent where needed
Raise output standards across the department