Job Opportunities API

Stanley/Stella is the European leader in premium blank apparel. We are ‘Like no other’: excellence, innovation and sustainability set us apart and have strong growth ambitions across Europe.    We are looking for a Head of Marketing Europe to unlock our next phase of growth, which will combine global scale with local impact. This is a role for a seasoned marketing leader able to bring together strategy and entrepreneurship: an experienced, yet hands-on marketing leader, able to define and translate our Europe marketing strategy into sharp, glocal activation plans that make Stanley/Stella the most desirable brand in our industry with the accounts we sell to directly to (B2B), their customers (B2B2B) and the people who wear our garments every day (B2B2C).    Reporting to the Chief Marketing Officer, working closely with the Chief Commercial Officer and his General Managers in each market, the Brand & Communication team, while leading a team of five. Shape  European  marketing strategy & priorities   Learn : get a deep understanding of the market and competitive dynamics in our industry across our different European markets and customer segments (talk and visit our accounts and their customers, dive into the data, engage with the teams, and run your own research).  Strategize: define and drive the European marketing strategy, setting clear priorities aligned with our 5-year plan and yearly growth targets; participate in the yearly budget exercise.  Localize: work alongside General Managers and the CCO to identify local growth levers, and translate European strategy into concrete, market- and account-specific activation plans.  Build & lead glocal marketing activation plans   Build: build, lead and oversee the execution of glocal marketing activation plans: spanning co-branding, activations, joint events and trade shows, sponsorships and other local initiatives, that bring the European strategy to life.  Follow-through : supervise plan execution across markets via existing local presence, adapting quickly as local results come in or priorities shift.  Trade-off: define priorities, manage workload, and act as final decision-maker on key content and strategic direction: fostering strong collaboration across marketing, sales, product and local teams; continuously sharpen plans based on local results and emerging market signals.  Amplify the brand, locally and globally   Feed : brief the Global Communication team with local intelligence, past campaign learnings and customer insight, to help shape powerful narratives and value propositions.  Cascade : make sure those narratives, value propositions and assets are sharp, relevant and consistently cascaded through every key touchpoint.  Amplify : find every opportunity to drive adoption and amplify the regional marketing efforts (internally, through the teams; and externally, through the accounts).  Lead glocal communication strategy & execution   Steer: drive your Digital Communications team on strategy and deployment across paid social and email marketing, maximizing reach, engagement and conversion within the allocated digital budget.  Hunt: strive for innovation and look for new ways to maximizing our visibility through our existing and new channels, with influencers, high visibility collaborations, etc. that build strong emotional connection to the brand.  Support: oversee the CRM transition from Odoo to Hubspot, envisioning a new level of potential for our communication with our accounts and their customers while maximizing lead generation, while managing the change for the teams.  Make sense of data & market intelligence   Gather: champion market and competitive intelligence as a standing input to key business decisions: pricing, positioning, product priorities and market entry.  Connect: act as the connective tissue between global and local, feeding local insight into the collection-creation pr