Job Opportunities API

About the Company Zenara Health is an  AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists.  We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits. We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. If you want to build a marketing function that actually matters, this is the role. About the Role As Zenara's  Head of Marketing , you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a  Digital Marketing Manager from day one  and build the team from there. This is a  hands-on leadership role : you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly. The role sits within the commercial leadership team and  reports to the Chief Commercial Officer , who leads the GTM and marketing function. You will work closely with  Ravi Hariprasad (Founder & CEO)  on clinical messaging and product narrative, and with the  GTM lead  on sales alignment and pipeline. This role is  based in India  but focuses primarily on the  US behavioral-health market . A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work  US-overlap hours  and communicate fluently with American healthcare professionals. We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it. Requirements What You Will Own Product marketing is the core of this role.  The following areas sit at the centre: 1. Positioning & Messaging Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of marketing must answer:  "Why should a psychiatrist care?" 2. Go-to-Market Execution Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools. Each item must be engaging, concise, and relevant to the clinical setting. 3. Sales Enablement Build one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the Sales/GTM team with everything they need to close. 4. Growth & Demand Generation Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand. Run online and offline campaigns (content, email, events, partnerships, conferences). Lead top-of-funnel lead generation with sales and leadership. Manage campaign calendars aligned to launches, ICP segments, and sales priorities. Monitor and report ROI by channel and campaign — cost, conversion, pipeline impact. Experiment, iterate, and optimize on the data. 5. Content Strategy Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Defin