Head of Innovation & Range
tailscom
| Company | tailscom |
| Category | Product |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 3 Aug 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
Who are we? Hi, we’re Tails.com – we turn good days into great years for dogs and their humans. We're working towards longer lives for millions of healthy, happy dogs by providing tailored nutrition that adapts to each dog’s unique needs. It all starts with a few simple questions about their age, breed, zoomie level and tastebuds. From there, owners can create a personalised meal plan that's delivered to their door every month. No guesswork, no overwhelm. Just exactly the right care for every dog, every day. It's pretty clever stuff. As a certified B Corp, being a responsible business is built into how we work – upholding high social and environmental standards to create better walkies for generations to come. Now, we’re cooking up big plans. Having created an entirely new category in dog food, we have the backing of Purina – one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards these same goals (and a bunch of very smart office dogs, all working on their own thing). Job Title Head of Innovation & Range Reporting of the role This role reports to the Brand & Innovation Director Overview of the job The food we make is one of the most important ways customers experience Tails. Every recipe, treat and supplement we create has the power to strengthen our relationship with customers, improve the lives of dogs and set us apart in an increasingly competitive category. As Head of Innovation & Range, you’ll shape where our range goes next. You’ll define our long-term innovation strategy, lead the development of new products and continuously improve the products our customers already love. Partnering across Brand, Marketing, Digital Product, Proposition, Trading, Finance and Operations and our key supplier partners you’ll turn customer insight into meaningful innovation that delivers commercial growth while keeping Tails at the forefront of personalised meal plans including our 100% tailored kibble blends. This isn’t a traditional Head of NPD role. It’s an opportunity to shape the future of one of the UK’s most distinctive D2C consumer brands, creating products that improve the lives of dogs while helping more customers discover why tailored nutrition matters. 3 best things about the job Shape one of the world’s most tailored food ranges: Every dog is different: You’ll help decide what we create next, how our range evolves and how we continue delivering genuinely tailored nutrition for all dogs at scale. You’ll have real influence: From long-term innovation strategy to the products customers receive every month, you’ll work across the business to shape decisions that matter for our customers and their dogs, our brand and our commercial performance. Build what’s next: The foundations are in place. This is an opportunity to lead the next chapter of innovation at Tails, strengthening our capability, developing an exciting pipeline and building products that keep us ahead in a fast-moving category. Measures of success – In the first few months, you would have: Built strong relationships across Brand, Marketing, Digital Product, Proposition, Trading, Finance and Operations and our key supplier partners, plus corporate stakeholders. Taken a fresh look at our current range strategy and 12–24 month pipeline, identifying opportunities to strengthen both renovation and innovation. Become confident in our product development process, including our stage gate and claims (IRAQ) framework. Developed a clear point of view on where our innovation efforts should focus over the next three to five years. Started evolving the capability of the team, ensuring we have the skills, structure and ways of working needed to deliver our ambitions. Roles & Responsibilities: Innovation Strategy Develop and own the long-term strategy for the Tails range, identifying where we should innovate, w