Head of Growth Marketing - Subscription & Revenue(Digital Marketing)
Lokal App
| Company | Lokal App |
| Category | Marketing |
| Location | Bengaluru |
| Remote | On-site (inferred) |
| Employment | Full-time |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 17 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (workable) |
Description
About Lokal: In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place, one app local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight: when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies and marketplaces, we began unbundling and verticalizing. Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the knowledge, opportunities, tools, and experts they've always deserved. We now operate dozens of live apps across categories like: Edutainment & Skill Learning — practical skills and learning in regional languages (GyanTV) Matrimonial Matchmaking — hyperlocal, compatibility-first partner search (Lokal Matrimony) Agri Consulting — farmer-first advisory in local languages (AgriLokal) Local Jobs — blue- and grey-collar opportunities close to home (Lokal Jobs) Social & Community — a place to find and post social updates (Lokal app) Emotional Well-being & Peer Support — safe spaces to talk and feel heard (Dostt & Eaze) Astrology & Guidance — instant access to trusted astrologers via chat and voice (AstroLokal) & many more in testing & experimental space Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the center: access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital. About the role: Four of those focused apps Gyan TV, Sahi English, Poster Maker, and Matrimony run on subscription revenue. What's missing is one owner who can see all four at once, allocate the next rupee and the next hire across them, and build the acquisition and monetization engine as a single system instead of four disconnected ones. You will own subscription revenue the whole number, not a slice of it across four products with four different Consumers, four different LTV curves, and one shared marketing org that you build and run. This is not a "run performance marketing" role. It's a P&L seat, sitting in leadership, parallel to the product heads not underneath them, partnering with them as an equal. Requirements What you'll own The number Total subscription revenue across the four-product portfolio, tracked on revenue scale and LTV/CAC not spend, not impressions, not a ROAS target handed down from someone else. Acquisition, end to end Performance marketing across Meta, Google, and emerging channels, with an explicit mandate to cut single-platform dependence. ASO and organic pull, so growth isn't 100% spend-led. Influencer marketing and channel mix decisions across four audiences that don't look alike. High-volume, vernacular-first creative testing an iteration engine, not a monthly campaign calendar. Monetization mechanics Pricing, packaging, trial design, paywall placement, autopay mandate economics, and win-back. The line between ad promise and in-app delivery if the hook oversells, trial-to-paid conversion and trust both break, and that's your