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Head of Growth Marketing

Rec
CompanyRec
CategoryMarketing
LocationSan Francisco
RemoteHybrid
EmploymentNot stated
LevelDirector
SalaryUSD 160k–220k
Posted24 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (ashby)
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Description
ABOUT REC Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper. $3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology. At Rec (recreation.ai http://recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation. We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb. People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people. ABOUT THE ROLE Rec is looking for a Head of Growth Marketing who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own the strategy and execution of how Rec creates demand across municipal Parks and Recreation and emerging Private Rec markets. Rec is an AI-native vertical software company serving the recreation space. Our platform helps teams manage programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows from one modern system. We are growing quickly, and our ambition is bigger than replacing legacy recreation software. We are building the platform that helps communities expand access to local recreation. This role is about turning that ambition into a repeatable demand engine. The right leader will understand that Rec’s core Parks and Rec motion is not broad lead generation. It is a high-consideration, relationship-driven sale where reputation, proof, references, events, and timing matter. This person should be fluent in ABM, target-account activation, and market-based growth: creating awareness before buying processes begin, supporting Sales with relevant proof and partner-specific assets, and helping Rec build credibility in the markets that matter most. At the same time, Rec is expanding into private recreation segments such as facilities, camps, sports organizations, instructors, and other recreation operators. This will require fast testing, sharp segmentation, clear offers, and disciplined learning about where demand is strongest. This person should bring strong fluency in modern B2B marketing systems, including AI-enabled workflows that improve campaign execution, account research, personalization, content production, and sales follow-up. This is a hands-on leadership role. Rec does not need someone who only manages agencies or speaks in abstract brand language. We need someone who can create strategy, build the operating system, execute with urgency, inspect performance, and translate marketing activity into qualified pipeline, stronger sales conversations, and market momentum. WHAT YOU'LL OWN - Set Rec’s growth marketing strategy and execute it day to day. Build the campaigns, systems, assets, and operating cadence needed to turn market demand into qualified pipeline. - Drive awareness and generate high-quality pipeline in close partnership with Sales. Build programs that support both the core Parks and Rec business and emerging private recreation opportunities. - Develop account-based and market-based programs that help Rec create awareness, credibility, and sales momentum with the organizations and segments that matter most. - Turn Rec’s product, AI capabilities, partner stories, and market insight into campaigns and sales assets that buyers understand and Sales can