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Sulzer ist ein führendes Ingenieurunternehmen mit einer stolzen Tradition der Innovation. Werden Sie Teil unseres globalen Teams, um Ihr Fachwissen zu erweitern und innovative Lösungen zu entwickeln, die eine prosperierende und nachhaltigere Gesellschaft ermöglichen. Was Sie erwartet Job Summary The Group Marketing & Communications Expert is responsible for managing large-scale communication and branding projects across the organization. This role ensures consistency in messaging, supports executive communications, and drives strategic initiatives in both internal and external communications. This job profile is intended for recognized subject matter experts in a job area. Required to manage large projects or processes with limited oversight from manager. Coaches, reviews and delegates work to lower level professionals. Join our Sulzer Marketing team and help us take Digital Marketing to the next level. We are seeking a strategic and hands-on Head of Digital Marketing to lead Sulzer’s global digital marketing agenda from Madrid. This role will drive demand generation, digital transformation, and customer engagement across multiple business units and regions. You will own the digital ecosystem—spanning web, performance marketing, marketing automation, and analytics—while building a high-performing team and embedding a data-driven culture. Key Responsibilities: Digital Strategy & Transformation • Define and execute a global digital marketing strategy aligned with business growth priorities (incl. full ownership of campaign execution) • Lead digital transformation initiatives across channels, platforms, and customer journeys • Partner with commercial and product teams to align digital programs with sales objectives Demand Generation & Performance Marketing • Drive qualified pipeline through integrated campaigns (SEO/SEM, paid media, ABM, A/B testing, email, social) • Optimize conversion funnels and lead lifecycle management • Own digital KPIs: traffic, engagement, MQLs, SQLs, opportunities, OI pipeline contribution, ROI Customer Experience & Web Ecosystem • Oversee global website strategy, UX/UI, personalization, and content performance • Ensure consistent, high-quality digital experiences across touchpoints • Champion customer-centricity and journey optimization Marketing Technology & Data • Own and evolve the Martech stack (e.g., marketing automation (Hubspot), analytics tools (GA4, etc., demand generation tools, etc.) • Leverage data and insights to continuously improve campaign performance • Implement scalable tracking, attribution, and reporting frameworks Leadership & Stakeholder Management • Build, lead, and develop a global digital marketing team mainly based in Madrid • Collaborate with regional marketing teams and team of Product Marketing managers and business counterparts to ensure alignment and execution excellence • Manage external agencies and technology partners To succeed you need : • Bachelor in Business / Marketing • 10+ years in digital marketing, with at least 5 years in a leadership role • Proven success in B2B, ideally in industrial, engineering, or technology sectors • Strong track record in demand generation and digital transformation • Hands-on knowledge in Digital campaign set-up / Martech, AI experience • Deep expertise in performance marketing, SEO/SEM, and marketing automation • Strong analytical mindset with experience in data-driven decision-making • Experience managing complex, multi-region digital ecosystems • Familiarity with CRM platforms (e.g., Salesforce) and marketing tools (e.g., HubSpot, Apollo, Cognism, Canva, etc) • Strategic thinker with a hands-on approach • Strong stakeholder management and communication skills • Change agent with the ability to influence across a matrix organization • Fluent in English Wir bieten • A permanent contract. • A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives. • Meal vouchers. • Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare) • Be part of an experienced and international team. • A Good vibe working environment. • The opportunity to grow your career within a solid and well-established international company. • Be part of a dynamic organization undergoing continuous transformation and improvement. • Offices location: Nuevos Ministerios (Madrid) • Additional benefits may apply depending on the position and location. Sulzer ist ein Arbeitgeber, der Chancengleichheit fördert. Wir glauben an die Stärke einer vielfältigen Belegschaft und setzen uns für ein integratives Arbeitsumfeld ein. Wir sind stolz darauf, in Brasilien, Kanada, China, Finnland, Deutschland, Irland, Mexiko, der Schweiz, Südafrika, Großbritannien und den USA als Top-Arbeitgeber 2026 ausgezeichnet worden zu sein.