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Head of Data & CRM

ARVO
CompanyARVO
CategoryData & Analytics
LocationFranschhoek
RemoteOn-site (inferred)
EmploymentFull-time
LevelDirector
SalaryNot stated by the employer
Posted20 Mar 2026
Last verified10 Aug 2026
SourceEmployer ATS (workable)
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Description
Head of Data & CRM Location:  Franschhoek (on-site) Type:  Full-time About the Company Our client operates at the intersection of digital technology, data, AI, and CRM, supporting a global portfolio of luxury ecommerce, hospitality, and retail brands. This includes well-established estates across South Africa, the United Kingdom, Italy, Greece, and the Netherlands. Their team designs and manages the digital infrastructure that underpins these businesses - from ecommerce platforms and mobile applications to booking systems and CRM capabilities. Data and AI are central to how customer behaviour is understood, operations are optimised, and strategic decisions are made. Role Overview Our client is seeking a Head of Data & CRM to lead the strategic use of data across their portfolio of ecommerce and hospitality brands. This role sits at the intersection of data, commercial strategy, and technology. The successful candidate will oversee the data function, ensuring that data is reliable, accessible, and effectively used to inform decision-making across marketing, operations, and digital platforms. The role includes leading a small, high-performing Data & CRM team, while working closely with engineering, product, and business stakeholders across multiple regions. It combines strategic leadership with hands-on analytical involvement, suited to someone who can translate complex data into practical, business-driven insights. Key Responsibilities Data Strategy & Leadership • Define and drive the data strategy across digital platforms and supported estates • Lead, mentor, and develop a Data & CRM team • Establish best practices for data governance, modelling, and analytics • Foster a data-driven culture across product, marketing, and operational teams • Partner with business stakeholders to guide data-informed marketing and sales strategies • Manage and prioritise the data roadmap across projects and analytical initiatives • Ensure compliance with data privacy regulations, including GDPR and POPIA Analytics & Insights • Translate complex datasets into clear, actionable insights • Define and track performance metrics across ecommerce and hospitality operations • Develop and maintain dashboards, reporting frameworks, and analytical models • Deliver strategic insights across areas such as customer behaviour, sales performance, pricing, marketing effectiveness, and operational initiatives Stakeholder Engagement • Collaborate with leadership, product, and engineering teams across regions • Facilitate discussions to identify data needs and prioritise deliverables • Communicate insights effectively to both technical and non-technical audiences • Conduct ad hoc analysis to support key business decisions Data Platform & Infrastructure • Support the development of scalable, secure data pipelines and architecture • Ensure systems enable efficient and accurate decision-making • Oversee data integration across ecommerce, CRM, and operational systems AI & Advanced Analytics • Identify opportunities to apply AI and machine learning within the business • Encourage the use of AI tools to enhance analytical processes • Support the development of predictive and advanced analytical models Requirements • Master’s degree in a quantitative field (e.g. Data Science, Statistics, Computer Science, Engineering, Economics) • 5–10 years’ experience in data analytics, data science, or related leadership roles • Proven experience managing or mentoring data professionals • Strong SQL skills and experience working with large datasets • Experience with BI and data visualisation tools • Ability to translate data into commercially relevant insights, particularly within a market