GTM Orchestration Director
NICE
| Company | NICE |
| Category | Marketing |
| Location | USA - Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 15 Jun 2026 |
| Last verified | 7 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what’s the role all about?
The NiCE GTM Orchestration Director is a senior cross-functional leader responsible for orchestrating end-to-end alignment across product, marketing, sales, pre-sales, enablement, customer success, professional services, and competitive intelligence. This role exists to solve a systemic organizational gap: while many disciplines contribute to bringing products to market, no unified mechanism currently ensures those disciplines operate cohesively — resulting in fragmented messaging, incomplete enablement, poor feedback loops, and suboptimal field execution.
The GTM Orchestration Director acts as the central integrator and forcing function, ensuring that all elements required to successfully commercialize a product are connected, complete, and effectively delivered to the field.
This role is chartered to:
Establish a repeatable, scalable GTM orchestration model across the organization
Eliminate disconnects across functional silos
Ensure the field is fully enabled, informed, and competitive
Create closed-loop feedback mechanisms from field execution back into product and marketing
Increase revenue productivity, competitive win rates, and product adoption
This role serves as the arbiter in the middle — ensuring the organization is not merely producing outputs (products, decks, events), but delivering cohesive, consumable, and actionable GTM packages to sellers.
Key Responsibilities
Cross-Functional GTM Orchestration
Lead alignment across all revenue-impacting functions, including:
Product & R&D
Product Marketing, Field Marketing, and Partner Marketing
Sales & Pre-Sales
Enablement
Customer Success and Professional Services
Value Realization / ROI teams
Competitive Intelligence
Ensure all disciplines contribute to a complete A-to-Z GTM motion — not isolated deliverables — and create and enforce a structured process for bringing products to market, from innovation through field execution.
Product Commercialization Ownership
For assigned product(s) or portfolio streams, own:
Definition and validation of the value proposition
Development of clear, differentiated positioning
Delivery of complete GTM packages, including messaging, sales narratives, competitive positioning, enablement materials, and customer-facing collateral
Ensuring that sellers receive everything required to effectively sell a solution — not partial or fragmented inputs
Field Enablement and Execution Readiness
Ensure that:
Sales teams understand the when, why, and how to sell each product
Pre-sales teams are equipped with technical depth and demo capabilities
Enablement programs are aligned and relevant to real-world selling scenarios
Proactively identify opportunities to sharpen field knowledge, clarify messaging, strengthen technical support, and deepen competitive positioning. Drive accountability to ensure sales teams are always equipped with the enablement they need to perform at their best.
Competitive Intelligence Integration
Partner with competitive intelligence teams to:
Continuously monitor key competitors, including emerging AI-first players and platform competitors
Translate insights into actionable frontline guidance
Rapidly propagate competitive changes into messaging, enablement, and field marketing narratives
Equip sellers to respond to real-time competitive pressures
Feed field-identified competitive gaps back into product and marketing
Feedback Loop Creation and Systemization
Establish formal mechanisms for: