GTM Operations Manager - New Products
Asana
| Company | Asana |
| Category | Operations & Admin |
| Location | Chicago |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 29 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
We're seeking a strategic, highly organized Program Manager to lead the operational backbone for Asana's incubation motions across new product lines. This is a unique opportunity to help Asana bring early-stage products to market by supporting the specialist sales, solutions, and post-sale teams that sit closest to our incubation customers.
You will work across multiple products in the incubation stage in direct partnership with product GMs, sales and solutions leaders, post-sale partners, and R&D Ops leadership. Your role will be to create the systems that make these motions scalable and accountable: intake processes, rules of engagement, reporting and dashboards, capacity tracking, stage-gate reviews, field communications, and operating cadences.
This role is ideal for someone who thrives in ambiguity, loves building operating systems from scratch, and knows how to bring structure to cross-functional work without slowing it down. You should be excited to work at the intersection of Product, R&D Operations, Revenue, Customer Success, and Finance to help Asana learn faster and scale the right motions at the right time.
This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
Design, launch, and continuously improve the process to engage overlay sales teams across new product lines, including clear entry criteria, required context, routing rules, and escalation paths
Define, document, and maintain rules of engagement across incubation teams and broader field teams so ownership, handoffs, and responsibilities are explicit
Partner with GMs and incubation leaders to stand up dashboards and reporting that help leadership understand what is working, what is not, and where intervention is needed
Own capacity tracking across incubation roles and products so leaders have visibility into coverage, utilization, and bottlenecks
Develop and maintain field communications across incubation products, including guidance on when to engage the incubation team, what support is available, and how processes evolve over time
Create and maintain source-of-truth documentation for intake criteria, handoff processes, stage gates, reporting definitions, and field-facing operating guidance
Partner closely with Sales Ops, Finance, Customer Success, Product Marketing, and field leadership to ensure incubation motions are measurable, aligned, and scalable
Surface operational risks, repeated failure modes, and process breakdowns early, then drive practical fixes that improve execution without creating unnecessary overhead
Support the operational setup for new incubation products as they launch, ensuring the right reporting, communication, and accountability mechanisms are in place
Bring a strong point of view on operational excellence while remaining pragmatic about what needs to be built now versus later
About you
5+ years of experience in program management, business operations, strategy and operations, GTM operations, or a similar cross-functional operating role in a B2B SaaS environment
Proven experience building processes, cadences, and reporting in environments where roles, systems, and playbooks are still taking shape
Strong analytical skills and comfort defining metrics, standing up dashboards, and using data to identify bottlenecks, root causes, and opportunities to improve a motion
Excellent program management skills with the ability to drive multiple cross-functional workstreams simultaneously and keep stakeholders aligned
Strong written and verbal communication skills, especially for field-facing guidance, executive update