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Growth & Performance Marketing Manager (f/m/x)

temedica
Companytemedica
CategoryMarketing
LocationMünchen/Munich
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted11 Sept 2025
Last verified12 Aug 2026
SourceEmployer ATS (personio)
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Description
As a Growth & Performance Marketing Manager (f/m/x) , you will drive scalable customer acquisition across B2B and B2C markets, with a strong focus on digital channels. You'll develop and execute performance campaigns, growth hacks, and marketing flywheels that accelerate adoption of our health products. Leveraging Al and automation tools, you will streamline workflows, testing, and reporting. Working closely with product, analytics, and commercial teams, you will play a key role in shaping our go-to-market strategy and ensuring sustainable growth. Growth & Acquisition Marketing • Lead app marketing initiatives, including  ASO and lifecycle campaigns. • Drive  B2B SaaS marketing campaigns and automated lead gen and nurturing workflows. • Own and optimize  acquisition channels  for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations). • Build and test innovative (Al-powered)  growth strategies (incl. growth hacks, referral loops, viral mechanics, and marketing flywheels). •  Partner with product marketing to align acquisition messaging with product positioning. • Translate user and market insights into  effective campaigns that resonate with both individual users and business decision-makers. Performance, Analytics & Automation • Continuously  test creatives , targeting, and bidding strategies to  maximize ROI . Run structured A/B and multivariate tests across channels, messaging, and landing pages. • Develop  reporting dashboards and  provide actionable insights on CPL/CPS, CAC, ROA S and funnel performance. • Apply  hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation. •  Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently. 3–5 years of hands-on experience in growth and performance marketing , ideally in digital health, lifestyle, or SaaS. Proven track record managing budgets  and scaling acquisition campaigns  in both B2B and B2C contexts. Working knowledge of SaaS & app marketing , including ASO and mobile attribution tools. Familiarity with growth marketing  frameworks (e.g., growth loops, funnels, flywheels). Working knowledge of web/app analytics, testing methodologies, and marketing automation tools. Hands-on  experience with AI tools  to support creative production, testing, reporting, and workflow automation. Fluency in German and English (written and spoken). Data-driven mindset, structured way of working, and high sense of ownership. Nice-to-Have Familiarity with healthtech, pharma, or lifestyle industries. Technical fluency in APIs, data flows, and webhook logic. Familiarity with sales enablement and SDR tooling. We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient - so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. Based on a B2B SaaS business model, we so offer novel data monitors that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!You want more? There are a bunch of things that Temedica offers its employees - and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example: 150€ monthly subsidiary : For whatever makes most sense for you. Starting after the probationary period, you have the free