Job Opportunities API

Modern Family Law , a boutique law firm which specializes in Family Law, is seeking a Growth Paid Acquisition Specialist II I to grow our paid advertising program and, above all, the qualified leads it produces.  The Growth Paid Acquisition Specialist III will inherit a portfolio of live campaigns and proven tests, scale the winners, launch new markets, and run selective new experiments; all measured against one goal: more qualified leads and SQLs at an efficient cost. The role will own performance from impression through qualified lead, working closely with our marketing operations, analytics, and sales teams.   Scope • Primary ownership: paid search (Google Ads), Local Services Ads, YouTube, Microsoft Advertising (Bing), and connected TV (Hulu and Roku). • As needed: paid social is not a primary responsibility today, but you may provide backup or overflow support on paid social campaigns during launches or coverage gaps. Objectives of the role • Grow qualified leads and SQLs across all markets while maintaining an efficient cost per qualified lead and cost per retained client.  • Scale proven campaigns and tests across new budgets, audiences, and markets while selectively pursuing new growth opportunities.  • Optimize campaign strategy and budget allocation using both platform performance and downstream lead-quality data.  • Improve conversion rates and lead quality through ongoing testing of creative, messaging, offers, audiences, and landing pages.  • Provide clear performance insights, forecasts, and r   Your responsibilities • Manage search, Local Services Ads, display, and video campaigns across all active markets. • Plan, prepare, and launch Google Ads and Local Services Ads, CTV campaigns for new location openings. • Scale what works: grow proven campaigns and tests into new budgets, markets, and audiences, and design new experiments only where they can move qualified leads and SQLs. • Own lead quality, not just volume: optimize toward cost per qualified lead, SQL pass through, and retained client contribution, using HubSpot and Salesforce data rather than platform conversions alone. • Use CallRail to track, score, and attribute inbound calls, and feed call data back into campaign optimization and budget decisions. • Partner on landing page, offer, and funnel testing to lift conversion rate and lead quality. • Optimize campaigns to improve Quality Scores and reduce cost per conversion. • Identify negative keywords and refine targeting to improve relevance and cut wasted spend. • Implement and monitor conversion tracking and audience segmentation across HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail. • Develop forecasts and budget plans for new and existing locations in partnership with Finance and Sales. • Test and refine bidding strategies (manual, automated, target CPA, and target ROAS). • Research competitors, location performance, and growth opportunities to inform planning. • Research and manage paid legal directories (Justia, Super Lawyers, and similar). • Provide backup or overflow support on paid social campaigns as needed. Who you are: • You measure yourself by one number above all: growth in qualified leads. • You treat the ad budget like your own money and defend every dollar against qualified pipeline, not clicks. • You take proven tests to the next level, and you know which new bets are worth running and which are just noise. • You obsess over what happens after the click: lead quality, consultation booked, retained client. • You bring initiative and ideas, but you prioritize growth, not activity. • You are comfortable launching in new markets, and you are hungry to grow the program and grow with it.