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Growth Marketing Manager

coverflex
Companycoverflex
CategoryMarketing
Location
Remote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted9 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (teamtailor)
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Description
🧡 Coverflex Work changed. Pay didn’t. Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more. Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment. ⚙️ TL;DR (The Essentials) Role: Growth Marketing Manager Seniority Level: Manager Type: Manager Languages: English (main) / Spanish (C2/native) Main Tools: HubSpot, Meta, Bing, TikTok, Reddit ads, Google Search, N8N, Make, Amplitude Location: Remote (Spain) Compensation: Base Salary: €45,000 – €57,000 Equity: Yes – Stock Options under our Equity Incentive Plan Benefits: you can check them below (at the end of the page) Contract Type: Permanent 💥 Your Impact Spain is one of Coverflex's key growth markets — and this role exists to accelerate it. You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers. You’ll know you’re successful when, after 90 days, you’ve: Generated a consistent flow of SQLs and inbound/outbound leads Leads using Inbound and Outbound channels How we’ll measure success: Main KPI 1 : SQLs (Sales Qualified Leads) Main KPI 2 : Leads generated via inbound and outbound channels Main KPI 3 : Net new initiatives launched and the uplift in revenue coming from those ⚡ Reality Check - What Makes This Role Hard Let’s be real — this is a dual mandate role. Here’s what makes it challenging: You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction The tooling landscape moves fast — what is state of the art today may be obsolete in three months You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down 👤 You Must-haves 5+ years in performance marketing, growth, or demand generation roles Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar) Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities Always looking for first-mover advantages — new channels, tactics, hacks, experiments Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics Nice-to-have Experience collaborating with Sales teams to improve acquisition-to-conversion rates Familiarity with B2B sales motion and pipeline qualification Detail-oriented approach to data Experience working closely with sales teams to align growth efforts and conversion goal 🧬 Your DNA Owner : you treat SQLs and pipeline as your personal responsibility, not someone else's problem Hands-on strategist : you've done the executor work for years — now you design and run the whole play First-mover curious : you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?" Fast and rigorous : you move quickly, but your experiments are structured and your learnings are documented Proactive collaborator : you bring the Sales and BDR teams into your world early, not after the fact You’ll probably find this frustrating if… You prefer to build strategy and hand execution off to someone else You need structure, guidance, or a well-defined playbook to get