Growth Marketing Lead
elavate
| Company | elavate |
| Category | Marketing |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 5 Oct 2025 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
Salary: £45,000 to £60,000 Base (dependent on experience) Role: Your mission will be to lead and scale our entire ecommerce operation to achieve our ambitious growth targets. You'll be responsible for building & optimizing ALL growth-driving levers in our D2C business, including but not limited to: scaling our paid acquisition channels profitably, improving website CVR/AOV through landing page & offer tests, maximizing customer LTV with subscription/retention optimizations, developing comprehensive email and SMS strategies, implementing robust analytics and reporting frameworks, optimizing marketing funnels to drive conversion, overseeing organic content strategy, and building a high-performing ecommerce team. Location: Kennington Working Type: In-Person *Please read requirements before applying* *This is an in-person role with an expectation to work in our Kennington office 5 days a week.* Core Job Responsibilities - Oversee all conversion rate optimization (CRO) initiatives including landing page testing, checkout flow optimization, and offer structure experiments - Develop and implement comprehensive customer retention strategies to maximize LTV, including subscription optimization - Manage email and SMS marketing channels to maximize revenue from owned audiences - Direct the creation and optimization of all marketing and product funnels to improve conversion rates - Lead website UX/UI improvements to enhance customer experience and drive conversion - Oversee paid media strategy across all channels, with emphasis on scaling Meta advertising profitably while maintaining CAC targets Additional Functions - Work closely with the founder to shape overall business strategy and growth initiatives - Implement robust analytics and reporting systems to track all key ecommerce metrics - Establish standard operating procedures for all ecommerce functions as the business scales - Identify and evaluate new market opportunities, product expansions, and growth channels - Manage relationships with key ecommerce partners, agencies, and technology providers Success Metrics - Achieve aggressive revenue growth targets while maintaining or improving profitability metrics - Improve key performance indicators including CAC, AOV, LTV, conversion rates, and retention metrics - Successfully scale the organization from current revenue to £100M ARR by end of 2026 Core Skills - Strategic Leadership: Ability to develop and execute comprehensive ecommerce growth strategies - Data Analysis: Expert capability in analyzing customer data to inform business decisions - Technical Proficiency: Deep understanding of ecommerce platforms, CRO tools, and marketing technologies - Team Building: Proven track record of building and leading high-performing ecommerce teams - Cross-functional Collaboration: Ability to work effectively across departments to drive cohesive strategies - Financial Acumen: Strong understanding of unit economics, P&L management, and financial modeling Qualification - 3+ years experience in ecommerce leadership roles, ideally at a fast-growing health and wellness brand (not necessary) - Proven track record scaling DTC brands from 7 to 8 figures in annual revenue - Extensive experience with subscription business models and retention strategies - Deep knowledge of Meta advertising and other paid acquisition channels at scale (£300k+/month spend) - Experience building and optimizing high-conversion marketing funnels - Strong background in data-driven decision making and performance marketing Compensation & Perks Salary: £45,000 to £60,000 (dependent on experience) + Performance Bonus (Up to 50%) - Up to £10,000 Annual Learning & Development Budget - Full daily travel compensation - Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast) - Work desktop + laptop and full desk set-up (Dual Monitor, Erg