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Growth Marketing Lead

Moonfare
CompanyMoonfare
CategoryMarketing
LocationLondon
RemoteOn-site (inferred)
EmploymentNot stated
LevelLead
SalaryNot stated by the employer
Posted28 Apr 2026
Last verified10 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Join the team rewriting the rules in private markets. Moonfare delivers what few others can: the highly sought-after funds and hidden-gem investments that go beyond what most private banks offer. Every opportunity is subjected to a ruthless vetting process; the bar is unforgivingly high. The result? Institutional-quality portfolios for investors who demand more. Our team combines finance veterans with talent from tech, consulting, law and industries you’d never expect. Headquartered in Berlin, we operate from eight offices across Europe, the US and Asia. If you're ready to build what's next in private markets, let's talk. Growth Marketing Lead Moonfare is at an inflection point. We’re 10 years in the making, with almost €4billion in AUM and a new CMO recently in place, it is time for scale. As we take these next steps forward, we are seeking  someone to build and own the system that turns interest into investment, and investors into advocates.You’re someone who sees AI not as a productivity shortcut, but as the foundation of a smarter, faster, more precise growth engine.  As our first Growth Lead, you will be accountable for the metrics that matter most: MQL volume, CAC/LTV, Time to Invest, and ultimately AUM growth and unique investor count, operating across the full funnel from first touch to repeat investment and referral. The challenge is real: you are marketing a complex, regulated financial product to a discerning UHNW audience with long decision cycles, high trust thresholds, and zero tolerance for noise. The opportunity is equally compelling: to be one of the first growth leaders in private markets to build an AI-native growth engine, with the autonomy, the backing, and the right moment to do it. The Growth Lead joins Moonfare's Marketing team — a lean, high-output team responsible for building the brand, generating demand, and driving investor acquisition across global markets. Marketing sits at the heart of Moonfare's commercial engine, working in close partnership with Sales and Revenue Operations to convert awareness into committed capital. This role reports directly to the CMO and will be a key voice in shaping how Moonfare grows. You Will: Bring an AI-first mindset to the entire growth stack. From prospecting, enrichment, and lead optimisation to personalisation at scale, you’ll continuously identify and implement tools that reduce time-to-insight, increase precision, and free up human thinking for higher-order problems. Own the full acquisition funnel — designing and executing multi-channel programs (paid, owned, ABM, referral, partnerships) that bring qualified UHNW investors and family offices to Moonfare, and building channel-level P&Ls that connect spend to outcomes. Lead ABM strategy for high-value segments, working hand-in-hand with Investor Relations (sales) to define target accounts, build outreach sequences, and ensure pipeline quality and velocity from MQL to close. Build and drive CRM engagement and lead nurture programs in partnership with RevOps, ensuring no lead goes cold and every touchpoint across a long, complex sales cycle is deliberate and effective. Scale Moonfare's referral flywheel turning satisfied investors into a compounding acquisition channel, and track K Factor as a core measure of community-driven growth. Run a structured experimentation program across channels, messages, and audiences, maintaining a live test-and-learn log that feeds directly into strategy and compounds over time. Own growth reporting for the CMO and leadership team — translating funnel data into clear narratives, actionable recommendations, and real-time dashboards that drive decisions. The Next Moonfarian: You bring hands-on experience in growth, demand generation, or performance marketing — ideally from fintech, wealthtech, or financial services — with a proven track record of owning pipeline metrics and improving CAC/LTV in a B2C or