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Global Marketing Manager

Recurly
CompanyRecurly
CategoryMarketing
LocationLondon
RemoteOn-site (inferred)
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted1 Jul 2026
Last verified8 Aug 2026
SourceEmployer ATS (workable)
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Description
About Recurly Recurly, the leading subscription management platform, empowers businesses to Get Ahead of What's Next by driving subscriber growth, optimizing revenue, and delivering seamless experiences. Trusted by leading brands worldwide.  We are high growth, in an explosive industry, and are looking for our next demand generation campaigns manager to drive engagement, conversion, and pipeline for our current and future customers. About the role We're looking for a Global Marketing Manager with 3-5 years of experience to drive integrated demand generation and ABM campaigns across global markets, with a primary focus on AMER and support for EMEA. You'll work cross-functionally with sales, demand generation, partner, and product marketing teams to execute multi-channel programs that generate pipeline, accelerate deals, and strengthen Recurly's presence worldwide. Key responsibilities CAMPAIGN MANAGEMENT Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas, with the goal of driving leads, MQLs, and pipeline creation Use AI tools to accelerate campaign development -- from content creation and copy iteration to audience segmentation and launch readiness -- reducing time-to-market without sacrificing quality Monitor, measure, and optimize campaign performance using KPIs and data-driven insights; leverage AI-powered analytics to surface trends, identify optimization opportunities, and produce faster, more actionable reporting Align campaigns with in-person events in partnership with the events team, and present clear, concise performance recaps to internal stakeholders Partner with the content, partner marketing, product marketing for campaign creation and deliverables in addition to sales and CS teams on outreach and follow-up communications, ensuring marketing and sales alignment from campaign kickoff through close Develop and maintain compelling customer journeys across digital channels (email, social, web), content syndication, third-party webinars, and other engagement vehicles Map content story arcs to target personas and orchestrate tactics, assets, and messaging that align to buying stages Ensure leads are captured accurately in Salesforce and Marketo in partnership with MOps and RevOps teams; forecast, track, and report on results against goals ABM EXECUTION Design and run full-funnel ABM campaigns using email, paid ads, and outbound, guided by intent data to engage key accounts across pipeline stages Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity Support EMEA regional marketing needs, tailoring messaging and programs to local buyer personas and market nuances EVENTS Own logistics and execution for EMEA events, including trade shows, conferences, dinners, and webinars -- managing vendor coordination, booth operations, attendee experience, and post-event follow-up Play a supporting role for AMER events, partnering with the broader team on execution as needed Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program BUDGET AND OPERATIONS Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution Proactively engage stakeholders to secure buy-in and keep projects on track Requirements What you bring 3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, FinTech, or subscription management. Prior agency experience is a plus. Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact Experience managing event logistics, ideally across multiple regions Comfortable using AI tools to accelerate campaign production, analyze performance, and drive more efficient reporting workflows (i.e. Claude, Gemi