Global CRM Manager - Experimentation
Too Good To Go
| Company | Too Good To Go |
| Category | Uncategorised |
| Location | Berlin |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 31 Jul 2026 |
| Last verified | 6 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.
Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!
As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.
We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste. We are incredibly proud of this, but there’s still a lot more we want to achieve.
Your role
We're looking for a Global CRM Manager -Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused role — you'll design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations.
This role will be based in either Copenhagen or Berlin.
What you'll build
Experiment Design & Execution
Own the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metrics
Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap
Ensure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-end
Analysis & Insight
Analyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendations
Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams
Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time
Testing Framework & Standards
Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results
Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams
Governance & standards
Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments
Proactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked
What we're looking for
Extensive experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contexts
Strong grasp of experimentation fundamentals — statistical significance, sample sizing, test design, common pitfalls
Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants
Strong communication skills — able to translate statistical results into clear business recommendations for non-technical stakeholders
Good to have
Experience with Amplitude's experimentation platform specifically
Experience with tools like Airtable for tracking, organizing, and surfacing experiment results
Project management experience with tools like Asana
What to expect
40% experiment design & execution
30% analysis & insight generation
20% framework, standards & governance
10% building awareness of results