General Manager, Psíquicos
Ingenio, LLC
| Company | Ingenio, LLC |
| Category | Uncategorised |
| Location | Mexico Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 23 May 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Before we get started: Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.
Who we are: Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.
Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang. How you’ll be impactful: The General Manager, Psíquicos is responsible for leading the regional strategy and execution for the Psíquicos brand across LATAM and Iberia. Based in Mexico, this individual will own the brand’s growth across diverse Spanish- and Portuguese-speaking markets, translating global brand vision into locally resonant initiatives that drive measurable business results.
With a heavy focus on accelerating growth in a rapidly expanding brand, this individual will serve as the local business owner — building the brand’s presence on the ground, shaping its public narrative, and partnering closely with our marketing and product teams in Israel to ensure regional nuance is preserved while scaling efficiently. This is a high-impact, high-autonomy cross-functional role with significant visibility to Ingenio leadership.
This role requires a commercially-minded leader with deep marketing expertise, strong understanding of LATAM and Iberian consumer behavior, and a passion for building brands in culturally diverse markets. The General Manager will champion the voice of the regional customer, advocate for the interests of the business, and act as the connective tissue between local market needs and global brand strategy.
What you’ll be doing: As the General Manager, Psíquicos, you will be the strategic owner of the brand across Spanish- and Portuguese-speaking markets, operating as an individual contributor with executive-level accountability.
Develop and execute a comprehensive regional strategy for Psíquicos across LATAM and Iberia, driving the brand’s vision and growth in-market
Own and lead the brand’s PR strategy across the region — sourcing and managing agencies, securing earned media, and shaping public narrative across multiple markets
Build and manage the influencer marketing program: identify, negotiate with, and cultivate long-term relationships with creators across multiple languages and cultural contexts
Partner closely with Ingenio’s Israel-based marketing teams to align on brand positioning, campaigns, and performance marketing, ensuring regional nuance is preserved while leveraging global scale
Serve as the local business owner, surfacing market insights, competitive intelligence, and growth opportunities to leadership
Build a network of regional partners, vendors, and talent that can scale with the brand
Champion the voice of the regional customer, ensuring product, marketing, and brand decisions reflect the cultural realities of each market
Stay abreast of regional trends, emerging platforms, and competitor activities to inform brand strategy and identify opportunities for differentiation
Leverage data analysis and consumer insights to drive informed commercial decisions and strategic improvements
Monitor performance metrics against business goals to improve outcomes
Take ownership of regional brand metrics, translating them into actionable goals that drive continuous growth
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