GenAI Senior Copywriter
OLIVER Agency - APAC
| Company | OLIVER Agency - APAC |
| Category | Marketing |
| Location | Manila |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 24 Jun 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: GenAI Senior Copywriter
Location: Manila, Philippines
About the role:
We’re looking for GenAI Copywriter who will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. You will likely have a team working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.
You will require deep experience with GenAI tools and what they can do for the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.
What you will be doing:
Write, research and conceptualise creative, innovative content that brings readership and encourages sharing while best demonstrating GenAl capabilities within a systematic GenAI delivery process.
Write short and long form articles for social media platforms.
Repurpose existing content for different uses
Master a variety of brand voices
Work closely with clients to create strong concepts from initial briefing through to execution
Set tone and drive creativity, working closely with the Creative Lead to ensure creative excellence
Maintain a high awareness of relevant trending topics and news to identify content opportunities
Work with our Training team to actively explore, implement and explain new GenAl techniques to help our wider user base achieve high quality creative outputs
Work with our Product & Engineering teams to test new GenAl features and provide feedback to drive platform improvements.
As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI, and other approved AI tools. A wide range of Internal resources are available to make sure our teams stay ahead of the AI curve: training, webinars, newsletters, AI communities etc.
You would be responsible to be actively AI proficient and keeping up to date by:
Completing ongoing, structured [IIG] AI training including Pencil.
Continuously up-skilling using our approved AI tools including Pencil.
Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc
Facilitate collaborative knowledge-sharing sessions to foster an open exchange of AI expertise and embrace our culture of Learning.
What you need to be great in this role:
Strong experience writing for digital. Must have minimum 3+ years of digital agency experience.
A background in a corporate or journalism environment
A thorough understanding of the language and needs inherent to writing for brands
Experience of publishing through social media channels and content management systems
A powerful grasp of how content can play out across multiple mediums
Able to use data and insight to inform creative
A flair for w