GenAI Copywriter
OLIVER Agency - APAC
| Company | OLIVER Agency - APAC |
| Category | Uncategorised |
| Location | Mumbai |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 28 Jul 2026 |
| Last verified | 5 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: GenAI Copywriter
Location: Mumbai, India
About the role:
We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.
What you will be doing:
Creative Writing & Development:
Craft compelling narratives and copy using Gen AI tools
Maintain premium brand tone of voice across all content
Develop innovative approaches to AI-assisted copywriting
Create content that resonates with luxury and beauty audiences
Ensure emotional connection in AI-enhanced writing
Technical Expertise:
Master Gen AI writing tools and platforms
Develop sophisticated prompting techniques
Optimize AI-generated copy for brand voice
Pioneer new approaches to AI content creation
Balance automation with creative craft
Content Creation:
Write across multiple formats and channels:
Social media content
Digital advertising copy
Website content
Email marketing
Long-form articles
Brand storytelling
Product descriptions
Campaign concepts
Success Metrics:
Writing quality excellence
AI implementation effectiveness
Content performance
Innovation in approach
Team collaboration
Required Outputs:
Campaign concepts
Social content calendars
Digital advertising copy
Website content
Editorial content
Brand guidelines
Training documentation
Learning & Development:
Regular AI tools training
Writing craft workshops
Industry trends education
Best practice sharing
Peer learning opportunities
What you need to be great in this role:
4-7 years copywriting experience
Proven experience in beauty or luxury sectors
Portfolio demonstrating premium writing capability
Experience with Gen AI writing tools
Track record of successful campaign work
Technical Skills:
Advanced Gen AI prompt engineering
Understanding of AI content optimization
SEO and digital content best practices
Content management systems
Social media platform expertise
Brand Voice Expertise:
Ability to adapt tone for premium brands
Understanding of beauty/luxury language
Multilayered messaging capabilities
Emotional storytelling ability
Cultural sensitivity and awareness
AI Writing Capabilities:
Adva