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GenAI Comms Strategist

OLIVER Agency - APAC
CompanyOLIVER Agency - APAC
CategoryMarketing
LocationManila
RemoteOn-site (inferred)
EmploymentNot stated
LevelMid
SalaryNot stated by the employer
Posted17 Jun 2026
Last verified8 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.   As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.   Role:  GenAI Comms Strategist Location:  Manila, Philippines   About the role:   This is an opportunity to join OLIVER's Beauty AI Studio as a Comms Strategist shaping social-first strategy and AI-driven creative for a leading beauty and wellbeing brand portfolio across multiple markets. At the intersection of cultural intelligence and generative AI, this role blends strategic thinking, beauty craft, and systems-level AI capability. Working in a hybrid office-based environment, you'll lead day-to-day strategy and copy development across multiple distinct markets — translating local cultural insight into breakthrough ideas and using AI to accelerate and elevate every stage of the process. Your work will set the standard for platform-relevant, audience-specific content across a leading beauty and wellbeing portfolio. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. The Comms Strategist is a central, autonomous role in the Beauty AI Studio. You'll move between cultural analysis, strategic direction, and copy execution — using generative AI not just as a production tool, but as a core part of how you think, build, and deliver. In a hybrid office-based environment, you'll own client briefs end-to-end across multiple markets: from decoding local beauty culture and shaping strategy, to co-creating content with AI and refining it to the client's brand and quality standards. The role requires the ability to hold multiple market contexts simultaneously — understanding what makes a beauty consumer in each market distinct — while maintaining consistent brand integrity across a portfolio of leading beauty and wellbeing brands. You'll work closely with creative, data, and production teams, and collaborate directly with clients on local vernacular and market-specific language needs.   What you will be doing:   Decode beauty and wellness culture across target markets — micro-trends, rituals, subcultures, and platform aesthetics — and translate observations into market-specific strategic insight and creative opportunity for a portfolio of leading beauty and wellbeing brands Conduct AI-powered cultural, consumer, and competitive analysis across all markets to inform strategy and content direction Develop social strategies for a portfolio of beauty and wellbeing brands across multiple markets — defining platform approach, content pillars, audience targeting, and channel-specific creative direction Craft brand and campaign strategies grounded in real beauty behaviours, local platform dynamics, and market-specific audience expectations Use generative AI tools to co-create social scripts, campaign narratives, brand stories, and content ideas — refining outputs to meet each brand's tone of voice and the expectations of audiences across markets Build multi-layered messaging frameworks and content systems that flex across brands, markets, and platforms without losing coherence or brand integrity Collaborate directly with clients on vernacular requirements, ensuring content feels locally authentic and culturally resonant in each market Design and deploy AI workflows — includi