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Founding Lead Product Designer

Healf
CompanyHealf
CategoryDesign
LocationLondon
RemoteHybrid
EmploymentNot stated
LevelLead
SalaryNot stated by the employer
Posted3 Jun 2026
Last verified10 Aug 2026
SourceEmployer ATS (ashby)
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Description
HEALF IS EUROPE'S FASTEST-GROWING COMPANY. Number one on the FT1000, number one on the Sifted 100. From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity. Now we're aiming for £1bn in the next three. We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter. THE NEXT CHAPTER IS HARDER AND MORE INTERESTING. We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it. We are a health company, so we think we should act like one. At its fullest expression, Healf redefines what wellbeing means for tens of millions of people. WHY THIS ROLE IS HEALF Healf is building Wellbeing Intelligence. A product that learns what works, for whom, and why — from the behavioural data of over half a million customers. It will personalise wellbeing decisions, close the feedback loop between what people do and how they feel, and get smarter with every interaction. The most important question right now is not how to build it. It is “what should it be?” How does it earn trust with something as personal as your health? How does it tell you something true about your own body without creating anxiety? How does it feel like a companion rather than a dashboard? Those are design questions. The best answers will not come from competitive audits or component libraries. They will come from someone who understands people at the level of motivation and emotion, who can turn a fuzzy problem into a sharp product decision, and who can hold a vision together across months of building without losing the thread. This is the role that answers those questions. WHAT YOU'LL OWN - The product, from first principles. You will define what Wellbeing Intelligence looks and feels like as a lived experience. The mobile app. The core surfaces. The information architecture. The emotional register. Not by inheriting a brief, but by thinking from the user’s life inward. What does it feel like to be someone who wants to be well and doesn’t know where to start? Start there. Research it. Frame it. Design it. Defend it. - The design system, from scratch. Components, patterns, standards. You will build the foundation that every designer and engineer after you builds on. Decisions made in the first six months will hold at ten times the scale. Overbuild for a future that hasn’t arrived yet and you slow the company down. Underbuild and you create chaos. Get it right. - The language and culture of design at Healf. How does Healf feel as a digital experience? Clinical or warm? Minimal or rich? Expert or approachable? You will define the product language and defend it. You are building the design function. Every decision you make — the tools, the rituals, the relationship with engineering, how research happens, how feedback flows — becomes precedent. You are not joining a design culture. You are creating one. - A clear, opinionated product direction. You will have a view on what we build next. You will bring it to the table with evidence and argue for it. If you’ve only ever executed other people’s roadmaps, this is not the role for you. WHAT YOU'LL DELIVER IN THE FIRST 12 MONTHS - A design language for Wellbeing Intelligence that is distinctive, coherent, and earns trust with users - A working design system that engineers build with and future designers will build on - User research that has actually changed what we built, not just validated what we had already decided - Users who describe the product experience in emotional terms, not functional ones - A clear, opinionated point of view on what the product should become next, backed by evidence from real usage - A design function that other people want to join WHY YOU’RE HEALF You define problems, not just solutions. When handed a brief, your first instinct is to question wh